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A Guide to Super Bowl LIII Commericals

Have The Slots Gotten Too Expensive? Coca-Cola will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to…

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A Guide to Super Bowl LIII Commericals

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Have The Slots Gotten Too Expensive?

Coca-Cola will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to Coca-Cola, its commercial before the Super Bowl will focus on diversity. The ad will feature cartoon characters telling viewers that the drink is “for everyone.”

The Super Bowl Is Too Big For Controversy

Ad Acreage Holdings, a U.S. marijuana company, says CBS rejected its 30-second commercial. George Allen, president of Acreage Holdings, said the ad doesn’t focus on its products but shows how medical marijuana has helped people deal with pain. The company will publish a 60-second version of the ad on its website. Allen said his company was willing to spend up to $5 million on a spot during this year’s big game.

A Prime Example of Amazon Having Fun

You would be hard pressed to find a more successful company than Amazon but that doesn’t mean even they can’t poke fun at some ideas that haven’t worked. The commercial starts out with people discussing the Alexa microwave, which is a real product, before “pitching” ideas that wouldn’t get people excited for voice activated appliances.

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Panthers stay home through $1.3B-plus stadium rebuild

Panthers stay home through $1.3B-plus stadium rebuild

The Panthers' $1.3 billion-plus rebuild of Bank of America Stadium goes all the way down to the plumbing and wiring, with completion targeted for 2030. Charlotte's share is fixed at $650 million. The owner pays any overruns, the seating bowl gets smaller, and some season-ticket holders will have to move.

  • 01Charlotte’s contribution is capped at $650 million. TSE chose the full optional scope, with private liability for overruns and maintenance assigned to the operator.
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International Dance League builds its broadcast around the crowd

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In the International Dance League, the crowd's reaction is the contest. That makes audio mixing and shots framing dancers with fans the core production problem. Lim plans to add play-by-play and separate the live event from the broadcast show as the league negotiates media rights.

  • 01When the crowd's reaction is the competition, the audio engineer mixing that noise tells as much of the story as any camera.
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American Express takes its NBA and WNBA partnership global and adds USA Basketball

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  • 01American Express becomes an associate partner of select NBA Global Games, including three sold-out games: Mexico City on Nov. 7 and 2027 dates in Paris (Jan. 14) and Manchester (Jan. 17).
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