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A Guide to Super Bowl LIII Commericals

Have The Slots Gotten Too Expensive? Coca-Cola will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to…

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A Guide to Super Bowl LIII Commericals

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Have The Slots Gotten Too Expensive?

Coca-Cola will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to Coca-Cola, its commercial before the Super Bowl will focus on diversity. The ad will feature cartoon characters telling viewers that the drink is “for everyone.”

The Super Bowl Is Too Big For Controversy

Ad Acreage Holdings, a U.S. marijuana company, says CBS rejected its 30-second commercial. George Allen, president of Acreage Holdings, said the ad doesn’t focus on its products but shows how medical marijuana has helped people deal with pain. The company will publish a 60-second version of the ad on its website. Allen said his company was willing to spend up to $5 million on a spot during this year’s big game.

A Prime Example of Amazon Having Fun

You would be hard pressed to find a more successful company than Amazon but that doesn’t mean even they can’t poke fun at some ideas that haven’t worked. The commercial starts out with people discussing the Alexa microwave, which is a real product, before “pitching” ideas that wouldn’t get people excited for voice activated appliances.

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More Sports & Entertainment Insights

NWSL refreshes finances as teams 19 and 20 wait

NWSL refreshes finances as teams 19 and 20 wait

The NWSL has no firm date for awarding teams 19 and 20. Commissioner Jessica Berman wants to finish the season and refresh the league’s financial information first.

  • 01NWSL has set no deadline for awarding franchises 19 and 20, with expansion timing dependent on market readiness rather than a fixed schedule
  • 02The league will update its financial data after completing the 2026 season, which ownership bidders will review when evaluating expansion opportunities
  • 03Jessica Berman positioned 20 teams as a next milestone, not a maximum, citing precedent from the NFL, NBA and NHL which each have at least 30 franchises

Oct 9, 2026

Rice renames stadium in 20-year deal ahead of $120M renovation

Rice renames stadium in 20-year deal ahead of $120M renovation

Rice University renamed Rice Stadium as First Community Stadium under a 20-year deal with Houston's First Community Credit Union. The package also covers alumni banking, internships and branded cards. A $120 million renovation, expected to begin at the end of this season and continue through 2027, will cut capacity from 47,000 to 30,000 seats.

  • 01First Community signed for 20 years just before the $120M Gateway Project, which is expected to begin at the end of this season and continue through 2027 and will reduce capacity from 47,000 to 30,000. That suggests much of the deal could run in a renovated, smaller venue.
  • 02The naming deal also makes First Community the official financial institution of Rice Football, Rice Athletics and the Association of Rice Alumni, with internships, career services and branded cards attached. Rice describes it as a naming rights and campus collaboration agreement.
  • 03Rice is also pursuing a jersey patch sponsor and naming rights for other venues. George said Rice wants deals that make sense for the university as a whole.

Oct 7, 2026

Premier League and EFL are $179M apart over five years on a funding deal

Premier League and EFL are $179M apart over five years on a funding deal

The Premier League has raised its proposed annual payment to the rest of English professional soccer to about $239 million. The EFL wants $275 million, and EFL Chair Rick Parry is said to believe $239 million is still not enough. The higher offer would still need a further vote of Premier League clubs.

  • 01Over five years the reported gap is $179 million, smaller than a single year's payment under the Premier League's $239 million-a-year offer.
  • 02An EFL yes on Friday would not finish the deal. The $239 million-a-year offer still needs its own vote of Premier League clubs.
  • 03Deal length looks like the easier term to move. The EFL wants five years, the Premier League first proposed ten, and it has signaled it will compromise.

Oct 7, 2026

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