Skip to content
‹ Back to IndustriesSports & Entertainment

A Guide to Super Bowl LIII Commericals

Have The Slots Gotten Too Expensive? Coca-Cola will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
A Guide to Super Bowl LIII Commericals

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Have The Slots Gotten Too Expensive?

Coca-Cola will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to Coca-Cola, its commercial before the Super Bowl will focus on diversity. The ad will feature cartoon characters telling viewers that the drink is “for everyone.”

The Super Bowl Is Too Big For Controversy

Ad Acreage Holdings, a U.S. marijuana company, says CBS rejected its 30-second commercial. George Allen, president of Acreage Holdings, said the ad doesn’t focus on its products but shows how medical marijuana has helped people deal with pain. The company will publish a 60-second version of the ad on its website. Allen said his company was willing to spend up to $5 million on a spot during this year’s big game.

A Prime Example of Amazon Having Fun

You would be hard pressed to find a more successful company than Amazon but that doesn’t mean even they can’t poke fun at some ideas that haven’t worked. The commercial starts out with people discussing the Alexa microwave, which is a real product, before “pitching” ideas that wouldn’t get people excited for voice activated appliances.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @SportsEntMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Disney and Skydance weigh bids for French Ligue 1 TV rights

Disney and Skydance weigh bids for French Ligue 1 TV rights

Disney and Skydance are considering bids for Ligue 1's French domestic TV rights for 2027 to 2032, Bloomberg reported, citing people familiar with the situation. Bids are due Dec. 3. Bidders can acquire the full broadcast rights or take exclusive distribution of the league's own streaming service. How bids divide between those two routes could show what the market thinks each one is worth.

  • 01Bidders can choose between owning the full rights and taking exclusive distribution of the league-run service, so the bids will show what media companies think that service is worth to carry.

Nov 13, 2026

Washington's $70M Columbia Bank deal tops what both its venues once fetched

Columbia Bank will pay $70 million over 10 years to rename Husky Stadium in 2027, pending regents approval. With Alaska Airlines’ $28.4 million arena renewal, the two naming-rights deals total about $98.4 million—more than double the shared 2015 package. The comparison suggests splitting venue names can raise revenue, though the reporting can’t isolate how much is split vs. market change.

  • 01Sold separately, Washington's football and basketball venue names come to about $98.4 million over 10 years, compared with $42 million when one sponsor held both under a 2015 contract.
  • 02For venue owners whose stadium and arena names sit under one sponsor, renewal is the time to price each building on its own, though an 11-year market shift makes it impossible to credit the whole gain to splitting the deal.

Nov 13, 2026

WTGL's debut puts two pro golf leagues in one 1,500-seat arena

WTGL's debut puts two pro golf leagues in one 1,500-seat arena

WTGL debuted Nov. 8 at SoFi Center in Palm Beach Gardens, Fla.—the 1,500-seat arena where every men’s TGL match is played. Los Angeles beat New York 3–1. WTGL borrows TGL’s venue, simulator supplier and TV relationships, bringing a tight, two-hour-style format along with familiar issues like an ESPN overrun delay and debate over a simulator shot read.

  • 01One 1,500-seat building now hosts two pro golf leagues back to back, with four days between WTGL's Dec. 23 final and TGL's Dec. 27 Season 3 opener.
  • 02WTGL’s ESPN debut averaged 97,000 viewers and started 15 minutes late because a college basketball game ran long. TGL’s 498,000 and 488,000 figures are season averages, so comparisons should account for different windows and schedules as WTGL shifts to mostly Monday/Tuesday primetime matches.
  • 03In simulator golf, the software's read of spin and trajectory decides where the ball stops. The same on-screen distance adjustment could also make mixed men's and women's formats possible.

Nov 12, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512