Coca-Cola will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to Coca-Cola, its commercial before the Super Bowl will focus on diversity. The ad will feature cartoon characters telling viewers that the drink is “for everyone.”
The Super Bowl Is Too Big For Controversy
Ad Acreage Holdings, a U.S. marijuana company, says CBS rejected its 30-second commercial. George Allen, president of Acreage Holdings, said the ad doesn’t focus on its products but shows how medical marijuana has helped people deal with pain. The company will publish a 60-second version of the ad on its website. Allen said his company was willing to spend up to $5 million on a spot during this year’s big game.
A Prime Example of Amazon Having Fun
You would be hard pressed to find a more successful company than Amazon but that doesn’t mean even they can’t poke fun at some ideas that haven’t worked. The commercial starts out with people discussing the Alexa microwave, which is a real product, before “pitching” ideas that wouldn’t get people excited for voice activated appliances.
For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…
Football is a game of strategy. One NFL veteran takes the lessons he learned on the gridiron to the world of digital marketing strategy. On Chats Not Stats, host Adrienne Starr welcomes Will Davis, a former NFL cornerback who transitioned his football career to one in digital marketing strategy. The discussion delves into the…
In a seismic shift within the esports industry, FaZe Clan’s foray into a $75 million product licensing business heralds a potential game-changer. This move underscores a departure from traditional sports partnerships and signifies a paradigm shift in how esports organizations monetize their brands. As the esports landscape continues to diverge from its traditional sports…