Heinz Field May be Losing Its Namesake: How B2B Companies Can Capitalize

 

Highlights

  • Heinz is expected to walk away from renewing its naming rights for the Pittsburgh Steelers‘ stadium.
  • The current deal in place has Heinz paying roughly $2.8 million per year, which is below market value for naming rights to an NFL stadium.
  • The Steelers are looking for a deal in the $10 million/year range.
  • The stadium has had the Heinz name since it opened in 2001. In recent years Heinz has shifted operations from the Steel City to Chicago as part of a merger with Kraft.
  • The current Heinz deal runs through 2021. This could end sooner if the Steelers choose to do so.

Does This Signal A Shift?

  • We could see a shift towards lesser known but more valuable companies making bids for stadium naming rights.
  • Oracle and Fiserv are two of the biggest B2B brands to buy the naming rights to stadiums. Could similar companies be next to buy naming rights?

Most Expensive Naming Right Deals:

  • AT&T Stadium, Arlington, TX: $19 million/year
  • Scotiabank Arena, Toronto, Canada: $30.4 million/year
  • Mercedes-Benz Stadium, Atlanta, GA: $11.5 million/year
  • MetLife Stadium, East Rutherford, NJ: $16-24 million/year

(Data as of April, 30, 2018, according to Sports Business Journal)

Follow us on social media for the latest updates in B2B!

Image

Latest

authenticity for success
Tara Salvietti: Organization and Authenticity for Success
December 29, 2024

Tara Salvietti, Senior Manager on the Marketing Partnerships Activation Team at Extreme Networks, reveals her superpowers of exceptional organization and building authentic connections. Her unique organization method, such as CC-ing herself on emails as task reminders, ensures composure in complex situations. Tara emphasizes the importance of treating everyone with respect and forging genuine relationships across…

Read More
embracing growth
Jonathan Hooper: Embracing Growth with the Sponge Mindset
December 29, 2024

Jonathan Hooper, Director of Americas Distribution at Extreme Networks, shares his insights on achieving enduring career success through continuous improvement. Advocating for the “Sponge Mindset,” he highlights the importance of being coachable, setting goals, staying curious, and actively building a network. Drawing inspiration from James Clear’s “Atomic Habits,” Hooper emphasizes the power of small changes…

Read More
professional growth
Benj Nopper: Professional Growth and Authenticity at Extreme
December 29, 2024

Benj Nopper, SLED Account Manager at Extreme, shares his career journey, emphasizing authenticity, mentorship, and personal development as keys to success. Drawing from lessons in “The Go-Giver,” he highlights the importance of honesty and vulnerability in building trust with customers and colleagues. Nopper credits mentorship from Baylor University and Extreme colleagues as transformative, advocating for…

Read More
intellectual property
Cherise Cross: Balancing Intellectual Property and Community at Extreme Networks
December 28, 2024

Cherise Cross, Intellectual Property Paralegal at Extreme Networks, plays a pivotal role in managing intellectual property rights while supporting the legal team with precision and care. She thrives in the company’s close-knit, inclusive culture, finding meaningful connections through the Asian Pacific Islander (API) group that celebrates shared heritage and cultural interests. Outside of work, Cherise…

Read More