How COVID-19 Is Affecting the CUSA and NIT Basketball Tournaments

When Wren Baker came to the University of North Texas in 2016, he was tasked with developing an answer for a question that had plagued the university for years: what does it take to build a consistent, winning program?

The question is still asked by Baker, as well as all of his counterparts at campuses around the country. But Baker seems to have found some answers.

The North Texas basketball program enters the CUSA tournament that, set to get underway at The Star in Frisco, as the No. 1 seed.

Tyler Kern caught up with Baker to discuss how Baker’s philosophy of investing in people is starting to pay off, as the North Texas mens basketball team won its first regular season conference championship in over 30 years.

Baker recounted how the Dallas Cowboys got involved in CUSA moving its annual tournament to The Star in Frisco in 2018 and how the mixed-use venue offers something that no other basketball tournament venue offers: playing two games at a time under one roof.

How COVID-19 Affects Tournaments

Baker also sits on the selection committee of the NIT, which works alongside the NCAA tournament. He discussed how the organizations are approaching the COVID-19 epidemic. Now, since our interview with Baker earlier this afternoon, the NCAA has decided to ban fans from attending the games this March Madness season.

For many seniors, these basketball tournaments represent the last chance of playing the sport they grew up playing. Baker discusses how they balance this aspect with the overall desire to ensure fan and player safety.

Make sure to tune in to Business Casual every week

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Greenland Energy Company Is Leading Responsible Oil Development in Greenland’s Jameson Land Basin
October 30, 2025

The global conversation around oil is evolving—shaped by the forces of energy transition, geopolitical tension, and accelerating technology. Even as the world races toward decarbonization, demand for reliable, dispatchable energy continues to climb. Oil and gas together still supply just over half of global primary energy, underscoring their enduring role in the world’s power…

Read More
luxury resale
How Luxury Resale Became Big Business: Inside Fashionphile’s Playbook
October 30, 2025

Luxury retail is in the midst of a reinvention. Circular fashion has moved from trend to transformation, reshaping how consumers perceive value, ownership, and access. According to the 2025 BCG × Vestiaire Collective Resale Report, the secondhand fashion and luxury market now totals $210 to $220 billion globally and is projected to reach $320…

Read More
career
The Power of Reinvention: How Debbie Crouse Crafted a Career Across Industries
October 29, 2025

As the modern workforce continues to evolve, conversations around balance, fulfillment, and flexibility are taking center stage. With hybrid work redefining expectations and career paths becoming less linear, professionals are asking deeper questions about what “success” really means. According to Gallup’s latest data, only 31% of U.S. employees were engaged at work in…

Read More
acceptance
Coaching Away the Imposter Voice: Transforming Self-Doubt into Self-Acceptance
October 28, 2025

Authenticity isn’t about perfection — it’s about having the courage to show up as your true self, even when self-doubt creeps in. Many of us wrestle with imposter syndrome, people-pleasing, and the fear of being seen, but real growth happens when we embrace vulnerability and learn to trust our own voice. By letting go of…

Read More