Skip to content
‹ Back to IndustriesSports & Entertainment

How COVID-19 Is Affecting the CUSA and NIT Basketball Tournaments

When Wren Baker came to the University of North Texas in 2016, he was tasked with developing an answer for a question that had plagued the university for years: what does it take to build a consistent, winning program? The question is still asked by Baker, as well as all of his counterparts at campuses…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
How COVID-19 Is Affecting the CUSA and NIT Basketball Tournaments

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI in a free MarketScale workspace. Qualifying companies also get one professional video edit a month. No credit card.

Start free

When Wren Baker came to the University of North Texas in 2016, he was tasked with developing an answer for a question that had plagued the university for years: what does it take to build a consistent, winning program?

The question is still asked by Baker, as well as all of his counterparts at campuses around the country. But Baker seems to have found some answers.

The North Texas basketball program enters the CUSA tournament that, set to get underway at The Star in Frisco, as the No. 1 seed.

Tyler Kern caught up with Baker to discuss how Baker’s philosophy of investing in people is starting to pay off, as the North Texas mens basketball team won its first regular season conference championship in over 30 years.

Baker recounted how the Dallas Cowboys got involved in CUSA moving its annual tournament to The Star in Frisco in 2018 and how the mixed-use venue offers something that no other basketball tournament venue offers: playing two games at a time under one roof.

How COVID-19 Affects Tournaments

Baker also sits on the selection committee of the NIT, which works alongside the NCAA tournament. He discussed how the organizations are approaching the COVID-19 epidemic. Now, since our interview with Baker earlier this afternoon, the NCAA has decided to ban fans from attending the games this March Madness season.

For many seniors, these basketball tournaments represent the last chance of playing the sport they grew up playing. Baker discusses how they balance this aspect with the overall desire to ensure fan and player safety.

Make sure to tune in to Business Casual every week

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0. No credit card. Company confirmation required.

More Sports & Entertainment Insights

NHL still expects more clarity on Texas expansion by December

NHL still expects more clarity on Texas expansion by December

The NHL still expects to know more by December, commissioner Gary Bettman said. He said there is no rigid timetable or “magic date” for a decision.

  • 01Cost framing varies by source: Front Office Sports put Texas expansion at about $3.5B including a new arena, while Puck Prose’s CNBC recap cited a $2B-range expansion fee.
  • 02Bettman said expansion would require three-quarters of the Board of Governors to be comfortable with the deal, and he emphasized there’s still “a lot of work to do” and no “magic date” for a decision (Front Office Sports; Bleacher Report).

Sep 23, 2026

Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium

Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.

  • 01Sports Video Group said Apple went from four iPhone 17 Pro cameras at Fenway Park in 2025 to a plan for 14 iPhone 18 Pro units at Dodger Stadium in 2026, alongside operational needs like remote control, monitoring, shading and reliable ingest.
  • 02Sports Video Group said Apple planned iPhone placements in spots traditional rigs often avoid and that eight feeds would run over a dedicated T-Mobile Private 5G Network, describing the game as a demonstration of private 5G for in-venue live contribution.

Sep 21, 2026

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

Detroit SportsNet will carry 67 Detroit Red Wings regular-season games in 2026-27. In-market streaming runs through a Detroit SportsNet tab inside the MLB App. Some games are still reserved for national telecasts.

  • 01Source language diverges on availability: MLB.com calls in-market streaming “blackout-free,” while the Red Wings’ NHL.com FAQ warns access is “subject to National Exclusivities,” a contract detail that matters for support and subscriber messaging.
  • 02Detroit SportsNet says in-market fans can subscribe directly and stream locally televised Red Wings games in the MLB App, while the Red Wings’ NHL.com page notes availability is subject to national exclusivities and terms may apply.

Sep 21, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512