How COVID-19 Is Affecting the CUSA and NIT Basketball Tournaments

When Wren Baker came to the University of North Texas in 2016, he was tasked with developing an answer for a question that had plagued the university for years: what does it take to build a consistent, winning program?

The question is still asked by Baker, as well as all of his counterparts at campuses around the country. But Baker seems to have found some answers.

The North Texas basketball program enters the CUSA tournament that, set to get underway at The Star in Frisco, as the No. 1 seed.

Tyler Kern caught up with Baker to discuss how Baker’s philosophy of investing in people is starting to pay off, as the North Texas mens basketball team won its first regular season conference championship in over 30 years.

Baker recounted how the Dallas Cowboys got involved in CUSA moving its annual tournament to The Star in Frisco in 2018 and how the mixed-use venue offers something that no other basketball tournament venue offers: playing two games at a time under one roof.

How COVID-19 Affects Tournaments

Baker also sits on the selection committee of the NIT, which works alongside the NCAA tournament. He discussed how the organizations are approaching the COVID-19 epidemic. Now, since our interview with Baker earlier this afternoon, the NCAA has decided to ban fans from attending the games this March Madness season.

For many seniors, these basketball tournaments represent the last chance of playing the sport they grew up playing. Baker discusses how they balance this aspect with the overall desire to ensure fan and player safety.

Make sure to tune in to Business Casual every week

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More
Oncology
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation
April 1, 2026

The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…

Read More