Intel’s Been Educating the Olympics Committee About the Potential of eSports

Intel has been helping the International Olympic Committee understand what this whole esports thing is, with a potential view to it becoming a recognised Olympic sport. Given the continued growth of esports as a spectator event, and the level of skill and dedication necessary to be counted as a top player, there have been regular calls for esports to be given the Olympic treatment.

As recently as October 2017 the International Olympic Committee (IOC) held a summit at which it agreed in principle that esports could actually be considered a sporting activity, so long as it was one which did not infringe on what it calls “Olympic values.”

Read the full article.

Follow us on social media for the latest updates in B2B!

Image

Latest

Gift Cards
Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem
January 14, 2025

The most significant barrier preventing hotels from efficiently implementing successful gift card operations is due to restrictions within their technology stack  By Warren Dehan  What good is a gift card if it’s a chore to purchase or use? Keeping this top of mind should be key to hoteliers when considering program options, and it’s particularly…

Read More
Hammer Down with Class8 CEO Chris Atkinson
Optimizing Truck Data is Reshaping the Future of Logistics
January 14, 2025

The trucking industry has been seeing some digital transformation as of late, and at the center of it is data—truck data, more specifically. From electronic logging devices (ELDs) to dispatch optimization systems, this sector is leveraging advanced tech to address the unique challenges truckers face daily. With over 70 percent of all U.S. freight…

Read More
Career Paths
Career Paths: Media Strategy for Advertising & Marketing
January 13, 2025

In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital…

Read More
nasdaq milestone
A Revolutionary Leap: LeddarTech Celebrates NASDAQ Milestone
January 11, 2025

LeddarTech marked a pivotal milestone with its NASDAQ listing, solidifying its position as a leader in AI-based sensor fusion and perception software for autonomous vehicles and ADAS. With over 150 patents, the company’s innovative solutions enhance road safety, reduce traffic congestion, and improve mobility efficiency for manufacturers and suppliers worldwide. CEO Frantz Saintellemy honored the…

Read More