Intel’s Been Educating the Olympics Committee About the Potential of eSports
Intel has been helping the International Olympic Committee understand what this whole esports thing is, with a potential view to it becoming a recognised Olympic sport. Given the continued growth of esports as a spectator event, and the level of skill and dedication necessary to be counted as a top player, there have been regular…
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Intel has been helping the International Olympic Committee understand what this whole esports thing is, with a potential view to it becoming a recognised Olympic sport. Given the continued growth of esports as a spectator event, and the level of skill and dedication necessary to be counted as a top player, there have been regular calls for esports to be given the Olympic treatment.
As recently as October 2017 the International Olympic Committee (IOC) held a summit at which it agreed in principle that esports could actually be considered a sporting activity, so long as it was one which did not infringe on what it calls “Olympic values.”
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