Listen: Being an Animated Animator with Justin Lee of IdeaMACHINE Studio

 

In the B2B animation world, the newest wave of creatives is bringing two unique things to the table. They grew up watching some of the most innovative cartoons that relaunched the animation world from its slump, watching Disney’s Renaissance and consuming Saturday morning cartoons that featured thoughtful and eccentric animation like The Simpsons, a variety of anime and Beavis and Butthead. They also grew up with the meteoric rise in online and social connectivity, living through middle and high school during the release of the first iPhone and tuning in to the birth of Twitter, Instagram and even Facebook.

Justin Lee, WestCoast Rep of IdeaMACHINE Studio, is utilizing these two generational staples to stand out in an animation world that’s struggling with effective communication. On Wildfire, Justin walks us through the unique set of luxuries and challenges that a younger creative workforce deals with, how niche content and transparency makes or breaks a production studio, and how stepping away from just “production” will set you apart.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

survey
Survey Ready Every Day: Why It’s Not Just a Once-a-Year Activity
January 13, 2026

Unannounced surveys are no longer the exception in healthcare—they’re the norm. Accrediting bodies increasingly expect sterile processing departments (SPDs) to demonstrate consistent compliance, real-time documentation, and reliable adherence to manufacturers’ instructions for use on any given day, not just during audit season. Joint Commission survey data continue to show that high-level disinfection and sterilization practices…

Read More
HR
HR at a Crossroads: Navigating Culture, AI, and the Future of Work
January 13, 2026

The modern workplace is at a crossroads, shaped by the rapid rise of AI, shifting cultural expectations, and increasing pressure on leaders to balance efficiency with humanity. Organizations are being forced to make intentional choices about how they operate, how they lead, and how they invest in their people — choices that will define…

Read More
Trades
From Hands-On to High-Tech: How Innovation Is Transforming the Next Generation of Trades Talent
January 13, 2026

The skilled trades are facing a turning point. With a rapidly retiring workforce and an ever-growing demand for infrastructure, HVAC, and electrical expertise, the U.S. is experiencing a talent gap that’s becoming impossible to ignore. Looking ahead to 2026, industry analysts anticipate the construction sector will need to recruit nearly half a million new workers,…

Read More
continuing education
Career-Connected Continuing Ed: How Upright Education Helps Colleges Upskill Adult Learners in Digital Skills
January 12, 2026

Higher education is undergoing a quiet shift. While undergraduate enrollments remain in long-term decline, continuing education has emerged as one of the sector’s fastest-growing segments, expanding at more than 11% annually. At the same time, rapid advances in AI, data, and cybersecurity are reshaping nearly every job category, forcing institutions to rethink how quickly…

Read More