ESPN is looking to take their game to the next level and provide streaming services to their audience. The popular sports network will be launching a sports live streaming app that will provide subscribers with access to thousands of live events. Robert Iger said, “Users will also enjoy an increasingly personalized experience as the app blends explicit choices with implicit behavior to curate a unique mix of specific, relevant content tailored to the taste of each individual user.” With many TV networks focusing on their digital offering ESPN is finally stepping up to the plate.