Vinyl records are back in style. In 2017, vinyl sales reached the highest they’ve been since 1991. It’s been an interesting trend in the age of streaming; as accessing music reaches its most convenient, people revert back to the most inconvenient way to listen to music. Why? Because the appeal lies in something else. On today’s Sports & Entertainment episode of Wildfire, we’re joined by Kyle Matthiesen, founder of Black Box Record Club, who shares how a passion for good tunes led him to the perfect niche market for starting a small business.

“Don’t shoot for the middle. Shoot for a smaller sect of the population that is obsessed,” Matthiesen said. We gain some insight on how Spotify data is helping Matthiesen stand apart from his record club peers, what makes vinyl’s as a piece of media persist, and the two big factors to keep in mind when choosing a side-hustle industry.

Wildfire Theme by Green Point Empathy
Featured Songs: Circles by Blue Apollo and She Was Good Like the Sun by JP Labastida

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