MarketScale Sports & Entertainment 1/4: The Common Bond of Sports


This week’s episode of the MarketScale Sports & Entertainment podcast opens with some evidence that the NFL hasn’t slipped as much in terms of popularity as many have tried to claim. We have the numbers to illustrate why the NFL is still king when it comes to viewership in the United States.

This episode also features a conversation with Andy Barr, the Founder and CEO of Innovate Performance. He spoke to our correspondent Sam Kingma about his process for helping athletes reach their full potential through physical therapy. We also had a conversation with Symon Perriman of FanWide about their mission to bring sports fans together over their common love of particular teams.


Andy Barr, founder and CEO of Innovate Performance, used to be a professional soccer player with superstar aspirations. That is, until an injury ended his career. He didn’t leave the sports world though; instead, he took his experience and turned it into a philanthropic cause for the culture he loves so much.

Currently, he works as a physical therapist and high intensive trainer, helping other athletes stay in shape and achieve their dreams. On today’s Sports & Entertainment Podcast, Andy joins us to discuss the P.T. field, the problems with sports science, as well as upcoming tech that will change physical therapy for the better.

For more content from Andy, you can follow him on Twitter, Instagram, or head to Innovate Performance’s website.


Anyone who’s ever moved to a new city knows that finding where you belong in a new place can be challenging. Symon Perriman and the people at FanWide are doing their part to bring people together over their common love of sports.

“We’ve developed the world’s largest fan club network,” says Perriman. “Our whole goal is connecting remote fans with a local fan club for every team in every city.” As someone who has lived different parts of the world throughout his life, Symon understands the challenge of finding a group of people who cheer for the same teams. FanWide makes it easy to find those fans and create a community.

FanWide also partners with bars & restaurants to host these events, creating an ecosystem of cooperation between fans, venues, teams, and fan clubs. Fans can also begin earning rewards through their partnership with FanChain in 2019.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More