MarketScale Sports & Entertainment 1/4: The Common Bond of Sports

This week’s episode of the MarketScale Sports & Entertainment podcast opens with some evidence that the NFL hasn’t slipped as much in terms of popularity as many have tried to claim. We have the numbers to illustrate why the NFL is still king when it comes to viewership in the United States.

This episode also features a conversation with Andy Barr, the Founder and CEO of Innovate Performance. He spoke to our correspondent Sam Kingma about his process for helping athletes reach their full potential through physical therapy. We also had a conversation with Symon Perriman of FanWide about their mission to bring sports fans together over their common love of particular teams.

FROM CAREER-ENDING INJURY TO CAREER-SHAPING

Andy Barr, founder and CEO of Innovate Performance, used to be a professional soccer player with superstar aspirations. That is, until an injury ended his career. He didn’t leave the sports world though; instead, he took his experience and turned it into a philanthropic cause for the culture he loves so much.

Currently, he works as a physical therapist and high intensive trainer, helping other athletes stay in shape and achieve their dreams. On today’s Sports & Entertainment Podcast, Andy joins us to discuss the P.T. field, the problems with sports science, as well as upcoming tech that will change physical therapy for the better.

For more content from Andy, you can follow him on Twitter, Instagram, or head to Innovate Performance’s website.

FAN CLUBS FOR EVERY FAN

Anyone who’s ever moved to a new city knows that finding where you belong in a new place can be challenging. Symon Perriman and the people at FanWide are doing their part to bring people together over their common love of sports.

“We’ve developed the world’s largest fan club network,” says Perriman. “Our whole goal is connecting remote fans with a local fan club for every team in every city.” As someone who has lived different parts of the world throughout his life, Symon understands the challenge of finding a group of people who cheer for the same teams. FanWide makes it easy to find those fans and create a community.

FanWide also partners with bars & restaurants to host these events, creating an ecosystem of cooperation between fans, venues, teams, and fan clubs. Fans can also begin earning rewards through their partnership with FanChain in 2019.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale