MarketScale Sports & Entertainment 1/16/19: Building a Winner From Scratch with Wren Baker


What does it take to build a consistent winning program? That’s the question being asked on a daily basis by everyone from athletic directors, to coaches, to business owners. Everyone wants to win, but few possess the ability to draw up the blueprint to make it happen.

Since his arrival in Denton, Texas in July 2016, Wren Baker, Vice President and Director of Athletics at the University of North Texas, has built a program that has ascended out of the doldrums of the NCAA and onto the map. Establishing a long-term presence in the national consciousness is his next challenge, and it might prove to be more difficult than getting them there in the first place.

Baker says it isn’t just one thing, but a combination of factors that has led to the increased success for UNT’s athletic program. When it comes to the football team, hiring the right people, investing in strength and conditioning, and putting a focus on academics have combined to transform the culture around Mean Green football.

“All of those go into the total person and development of the total person,” says Baker. “We believe at North Texas if you’re really committed to build champions and prepare leaders and everything that goes into that, they’re going to have success on the field, on the court, and any competition.”

Harnessing the excitement and potential of a large alumni base like UNT’s is key to the sustainability of the program. Baker knows that to continue expanding the footprint of Mean Green athletics in the Dallas/Fort Worth metroplex and beyond, the over 216,000 alumni of the university have to be engaged and excited about the future UNT athletics.

“I think it’s important to give our fans reasons to proud,” Baker says. “I sensed that, as a whole, our alumni base, they were proud of UNT, but they weren’t necessarily proud of our athletic programs.”

As excitement has continued to build, the question being asked about UNT athletics is how high can it go? Wren has a simple answer for that.

“I tell our coaches that if I can do my job, which is give them resources that are competitive with our peers, which right now is Conference USA and group of five, I believe we can compete for conference championships and be nationally relevant,” he says.

Wren Baker punctuates that statement with a firm confirmation. “I believe that.” That doesn’t sound like the same University of North Texas athletics program that we’ve known in the past. If Baker has his way, those days will be gone for good.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More