Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

The NBA Looks to Reach Out to High School Players

The commissioner of the NBA, Adam Silver, is looking to cultivate a more direct relationship between the league and elite high school players that might go on to be superstars. Silver is eager to offer more skill-based camps and other opportunities to instruct and develop the young players, on and off the court. Silver has…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
The NBA Looks to Reach Out to High School Players

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

The commissioner of the NBA, Adam Silver, is looking to cultivate a more direct relationship between the league and elite high school players that might go on to be superstars. Silver is eager to offer more skill-based camps and other opportunities to instruct and develop the young players, on and off the court.

Silver has met with the National Basketball Players Association to potentially lower the NBA’s limit on age, which is currently set at a minimum of 19 years old. Further, the commissioner is looking for a means of bringing minor league (G-League) players into the fold by making contracts more attractive and giving players more time to split their play time between the leagues.

Some have raised eyebrows at the new initiatives in light of the FBI’s investigation into corruption at the college basketball level. Silver’s response has been to push the changes rapidly before the deal would be negotiated via collective bargaining. There are numerous factors for the commissioner and the NBPA to consider, and progress for now seems slow.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

Sports Business Journal's fourth annual SBA: Tech awards, held in May 2026, named winners including Elevate's EPIC data platform, Plantiga, OneCourt and Retailcloud. The ceremony also recognized TGL's multi-vendor tech stack and individual executives.

  • 01OneCourt's haptic tablet converts live game-tracking data into vibrations for blind and low-vision fans and won Sports Technology of the Year.
  • 02Elevate's EPIC platform covers consumer insights, ticketing and property analytics across data from 450 million individuals and 1.7 billion devices.
  • 03Plantiga's AI-paired insole sensors for athlete rehabilitation and load management are approved for in-competition use by NBA, NFL and FIFA.

Sep 12, 2026

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

In June 2026, before the FIFA World Cup concluded in July, a Navigate analysis commissioned by Sports Business Journal projected that U.S. stadium naming-rights sponsors would forgo up to $53.5 million in domestic media value and $134.8 million globally because of FIFA's clean-stadium branding policy. The figures were pre-tournament estimates, not measured post-event results, and no post-tournament data has been reported.

  • 01Navigate's projections, published by Sports Business Journal on June 12, 2026, estimated pre-tournament what naming-rights sponsors would forgo in media exposure during the World Cup.
  • 02FIFA's clean-stadium policy required host venues to be free of existing commercial branding during the tournament, which concluded in July 2026.
  • 03MetLife Stadium, which hosted eight matches including the final, had a projected loss of $15.7 million to $19.7 million in combined U.S. and international media value against an $18.5 million average annual naming-rights payment.

Sep 12, 2026

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar published its 2026 Excellence in Concessions Awards on Sept. 2, naming winners across categories including new menu items, technology, sustainability and special-event food programs at venues such as Yankee Stadium, Honda Center and Kaseya Center. Winners were chosen by Pollstar's editorial staff with industry input.

  • 01Pollstar recognizes leading venue food, beverage, and hospitality programs in the U.S.
  • 02The awards highlight hospitality projects across the live entertainment business, from stadium concessions to venue bars and lounges.

Sep 11, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512