NBC and Apple Partner for Olympic Coverage

With coverage of the 2018 PyeongChang Olympics beginning February 8th, NBC and Apple have announced a partnership to bring original content to Apple users for tracking up-to-the-minute coverage of the games for the next two weeks.
Located in the “For You” section of Apple News, feature videos, articles, infographics, and a selection of sources will bring users updates on events as they unfold. The feature will also incorporate a planner for viewers to figure out when specific events are scheduled, and lets users add events they want to watch to their calendars as well.
Users will also be able to view video from the games in the News app and have access to curated articles from various Apple News partners as well. The partnership also allows enthusiasts access to a real-time medal tracker to find results from events instantly, and the News widget on iPhone and iPad can be used to track results without having to launch the app.
Though Sports coverage has never been in Apple’s wheelhouse, the addition of a sports tab for Apple TV may have indicated the foundations for stepping into the Olympic Arena.
For full Olympic coverage, tune into NBC starting Thursday, Feb. 8th. Opening Ceremonies are set to air live through NBC’s app and website at 6 a.m. EST/3 a.m. PST, or the delayed broadcast at 8PM on your local NBC channel.

Follow us on social media for the latest updates in B2B!

Image

Latest

Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More
computer vision
Censis’ Final Check Uses Computer Vision to Eliminate Tray Errors Before They Reach the OR
February 19, 2026

Artificial intelligence used to live in strategy decks and conference keynotes—but now it’s showing up in a very different place: right on the assembly tables where SPD technicians build trays for the next case. And it’s arriving at a time when the pressure on sterile processing has never been higher. As surgical volumes climb and…

Read More