Skip to content
MarketScale
‹ Back to Industries

Sports & Entertainment

NBC and Apple Partner for Olympic Coverage

With coverage of the 2018 PyeongChang Olympics beginning February 8th, NBC and Apple have announced a partnership to bring original content to Apple users for tracking up-to-the-minute coverage of the games for the next two weeks. Located in the “For You” section of Apple News, feature videos, articles, infographics, and a selection of sources will…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
NBC and Apple Partner for Olympic Coverage

With coverage of the 2018 PyeongChang Olympics beginning February 8th, NBC and Apple have announced a partnership to bring original content to Apple users for tracking up-to-the-minute coverage of the games for the next two weeks.

Located in the “For You” section of Apple News, feature videos, articles, infographics, and a selection of sources will bring users updates on events as they unfold. The feature will also incorporate a planner for viewers to figure out when specific events are scheduled, and lets users add events they want to watch to their calendars as well.

Users will also be able to view video from the games in the News app and have access to curated articles from various Apple News partners as well. The partnership also allows enthusiasts access to a real-time medal tracker to find results from events instantly, and the News widget on iPhone and iPad can be used to track results without having to launch the app.

Though Sports coverage has never been in Apple’s wheelhouse, the addition of a sports tab for Apple TV may have indicated the foundations for stepping into the Olympic Arena.

For full Olympic coverage, tune into NBC starting Thursday, Feb. 8th. Opening Ceremonies are set to air live through NBC’s app and website at 6 a.m. EST/3 a.m. PST, or the delayed broadcast at 8PM on your local NBC channel.

New to MarketScale?

MarketScale is the platform Sports & Entertainment companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Building Stadium Experiences for Everyone

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of SEAT, discussed the evolving nature of stadium experiences. He emphasized the shift from sports-centric design to creating multi-purpose venues. This transformation aims to enhance audience engagement and cater to diverse entertainment demands.

  • 01Stadiums are evolving from sports-centric designs to multi-purpose venues.
  • 02Audience engagement is a key focus in modern stadium development.
  • 03The shift is influenced by a need to cater to diverse entertainment preferences.

Jun 26, 2026

USA’s perfect World Cup start and the business case behind the hype

USA’s perfect World Cup start and the business case behind the hype

The US Men's National Team achieved a perfect start by winning its first two matches in the 2026 World Cup as one of its co-hosts. This success has significant implications for sponsorship opportunities, hospitality sectors, and B2B demand in the sports-entertainment industry.

  • 01USMNT's perfect start in the 2026 World Cup.
  • 02Positive impact on sponsorship opportunities.
  • 03Increased B2B demand in sports-entertainment.

Jun 19, 2026

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA's broadcast strategy for the 2026 World Cup in the United States, Canada, and Mexico represents the most structurally complex rights package in the tournament's history. Deals now span over 220 territories, include a live-streaming partnership with YouTube, and formally embed creator access into rights frameworks for the first time. Meanwhile, Fox Sports' legacy deal — secured in 2015 for $485 million — has become what Observer describes as the broadcast bargain of the century, setting up dramatically higher price expectations in the next rights cycle.

  • 01FIFA secured broadcast agreements in over 220 territories, with a Dallas-based International Broadcast Centre distributing roughly 8,000 hours of additional non-live content, according to FIFA.
  • 02Fox Sports pays $485 million for US rights to a tournament Observer estimates is worth more than three times that figure — making it likely the last major sports broadcast deal secured at a deep discount.
  • 03FIFA's first-ever global creator programme and a preferred-platform deal with YouTube — allowing broadcasters to stream the first 10 minutes of every match plus select full games — mark a structural shift in how rights are packaged.

Jun 17, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub