Skip to content
MarketScale
Demo
‹ Back to IndustriesSports & Entertainment

NBC and Apple Partner for Olympic Coverage

With coverage of the 2018 PyeongChang Olympics beginning February 8th, NBC and Apple have announced a partnership to bring original content to Apple users for tracking up-to-the-minute coverage of the games for the next two weeks. Located in the “For You” section of Apple News, feature videos, articles, infographics, and a selection of sources will…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
NBC and Apple Partner for Olympic Coverage

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

With coverage of the 2018 PyeongChang Olympics beginning February 8th, NBC and Apple have announced a partnership to bring original content to Apple users for tracking up-to-the-minute coverage of the games for the next two weeks.

Located in the “For You” section of Apple News, feature videos, articles, infographics, and a selection of sources will bring users updates on events as they unfold. The feature will also incorporate a planner for viewers to figure out when specific events are scheduled, and lets users add events they want to watch to their calendars as well.

Users will also be able to view video from the games in the News app and have access to curated articles from various Apple News partners as well. The partnership also allows enthusiasts access to a real-time medal tracker to find results from events instantly, and the News widget on iPhone and iPad can be used to track results without having to launch the app.

Though Sports coverage has never been in Apple’s wheelhouse, the addition of a sports tab for Apple TV may have indicated the foundations for stepping into the Olympic Arena.

For full Olympic coverage, tune into NBC starting Thursday, Feb. 8th. Opening Ceremonies are set to air live through NBC’s app and website at 6 a.m. EST/3 a.m. PST, or the delayed broadcast at 8PM on your local NBC channel.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

30% of high schools have canceled games for referee shortages, AB survey finds

Officials are a scheduling constraint in high school sports. According to Athletic Business survey data, 30% of high schools canceled games due to referee shortages. Athletic Business also reports that, in its college athletics survey, 45% of respondents have a facilities project underway or breaking ground in 2026.

  • 01Referee availability is becoming a hard scheduling constraint: 30% of high school respondents reported canceling games due to shortages, according to Athletic Business.
  • 02Facility investments are still moving in college athletics, with 45% reporting projects underway or breaking ground in 2026, even as most departments say non-traditional revenue is under 25% of total, per Athletic Business.
  • 03The practical procurement pivot is away from one-time capex toward outcomes-based contracts and designs that work for both event experience and compliance needs, including mass-notification audio under NFPA 72, per Athletic Business.

Sep 5, 2026

Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm is showing select live NFL games in Los Angeles and Dallas. Operators now have to run broadcast-grade production, network-rights scheduling, and hospitality at the same time. CNBC reported the domes seat about 700 and tickets run about $22 to $127 with dynamic pricing.

  • 01The operational benchmark is venue scale: CNBC pegged Cosm capacity at about 700 seats, enough volume that staffing, ingress, concessions, and cleaning need arena-style planning, not “premium sports bar” planning.
  • 02Cosm’s NFL schedule spans multiple rights holders, Prime Video, NBC, ESPN, and select FOX games, meaning venue programming calendars will increasingly be constrained by network windows, not just local demand.
  • 03If dynamic pricing is part of the model, as CNBC reported, the real KPI to watch is sellout velocity by game window, not average ticket price, because labor and F&B purchasing swing with demand spikes.

Sep 5, 2026

Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI says its software now powers scheduling for more than 50 professional leagues worldwide, including NBA work tied to the in-season tournament. Scheduling is being treated like a multi-constraint optimization system. That pushes leagues toward data, governance, and integration work, not just better calendars.

  • 01A pro schedule is now a solvable optimization workload: Fast Company frames the NBA problem as 1,230 games across 30 teams over six months, with constraints coming from networks, venues, safety rules, and fairness.
  • 02Vendor choice is increasingly about constraint governance, not UI: the hard part is deciding which rules are immutable, which are preferences, and who owns changes when tradeoffs hit live operations.
  • 03Fastbreak’s origin story matters for enterprise buyers: Fast Company ties its approach to field-service optimization math from MapAnything, suggesting schedules can be managed like dispatch and routing, with similar data and integration demands.

Sep 4, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For Sports & Entertainment teams

See how Sports & Entertainment teams use MarketScale →

Events & Onsite Capture

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Sports & Entertainment

Sports & Entertainment hubMore expert Sports & Entertainment coverage.Explore →Events & Onsite CaptureCapture the venue and the moment.Explore →BosePro audio in live venues.Explore →State of B2B Video EditingBenchmarks for editing at scale.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512