NBC to Generate Historical Ad Revenue in February

Two of the biggest televised sports events in 2018 is about to make NBC over 1.4 billion dollars in ad revenue in just 22 days.
Super Bowl LII this weekend, and the 2018 Winter Olympics beginning on February 8th, culminates NBC’s 2 year push to change up its go-to-marketing approach. An aggressive strategy of ad innovations and big swings, NBC is on track to receive one of the biggest sports advertising windfalls ever recorded.
At a staggering $500 million in Super Bowl-related advertising revenue, NBC Sports Group will record the highest single-day payout for a media company, ever. That figure includes $350 million worth of in-game advertising, with the average 30-second commercial spot costing a mere $5 million.
Even more impressive are the revenue numbers for the Olympic games in Pyeongchang, South Korea, where ad revenue is currently on track to surpass its $800 million for Sochi’s games in 2014 at $900 million in total or the 18-day competition.
Despite its growth, NBC needed to get a little creative after seeing a 21 percent drop in viewership for the Rio Games, and the shift to digital advertising was natural.  “Rio was a wake-up call for everybody,” says Dan Lovinger, evp ad sales for NBC Sports Group. “It’s the same viewing experience, so why shouldn’t we be aggregating that audience, and monetizing it in the same fashion?”
Kickoff between the Philadelphia Eagles and New England Patriots is set for approximately 6:30 p.m. Eastern Time.

Follow us on social media for the latest updates in B2B!

Image

Latest

3Y0K DXpedition
Into Bouvet with 3Y0K: Wolfgang HB9RYZ Takes on the Challenge of Radio’s Rarest Frontier
December 5, 2025

Remote, icy, and battered by the South Atlantic, Bouvet Island is often called the most isolated place on Earth. This Norwegian territory, located roughly halfway between South Africa and Antarctica, has long captured the imagination of amateur radio operators because of its extreme inaccessibility and status as one of the rarest DXCC entities. In February…

Read More
personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More