Sports Geek’s Sean Callanan recently sat down with Fiona Green, founder of Winners, to discuss various business strategies in the sports arena. Topics include the May 2018 rollout of general data protection regulations (GDPR), the critical role of data in sponsor-rightsholders partnerships, and a preview of Fiona’s upcoming publication. The book helps explain the concepts of CRM, business intelligence, and data analytics in the sports industry.

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