Sports & Entertainment, 12/7: New Experiences & Better Content

 

The world of sports and entertainment has been undergoing a major paradigm shift in how we consume content. Consumers are more frequently looking to their mobile devices and to social media to keep them informed and entertained. Platforms like Netflix and YouTube have a massive impact on the viewing habits of public. On this episode of the MarketScale Sports & Entertainment podcast, we discuss some of the ways content is changing to accommodate the shift in how people are consuming media.

FROM THE FIELD TO THE PHONE

Brian Verne, CEO of WAVE, joined up to talk about how sports entertainment is shifting from traditional media to mobile and social platforms. He shares his thoughts on the concept of a “decentralized newsroom,” talks about some of the challenges that come with penetrating the market, and how the industry is adapting to a younger audience’s needs.

“These younger fans…don’t want to sit in front of the TV and watch a talking head or watch a three hour game,” says Verne. “They want bite-sized content that’s personalized, that’s easily digestible, they want it on the platform of their choice, and, most importantly they want it to be created by their peers.”

This shift to peer created content could represent a major shift in the consumption of sports broadcasts. In an industry that has remained unchanged for so long, having a variety of voices that can grab the attention of fans might be just what the doctor ordered.

WHAT ARE THE ODDS OF SPORTS BETTING COMING TO YOUR STATE?

Could legal sports betting be headed to a stadium near you? The Supreme Court got the ball rolling in May 2018, when their decision allowed states to individually create their own regulations. Dustin Gouker of Legal Sports Report joined the podcast to talk about the states who have legalized the practice and whether or not we’ll ever see betting windows at arenas and stadiums.

“There are owners who are really into this,” says Gouker. He says the District of Columbia has jumped out a head of most other states in the adoption of sports betting. We’ll see which states follow suit in the next year, but one thing is for sure, this will have a massive impact on the world of sports.

CREATING THE BEST CONTENT

Creating highlight videos and behind the scenes content that can be easily shared on social media has become increasingly important to sports leagues around the world. One of the tools being used by many creatives is APM Music.

Matt Gutknecht, Senior Director of Sports Entertainment at APM Music, and Ben Potts, Senior Audio Mixer for NASCAR productions, joined the show to talk about how APM helps create epic pieces of content like the Radioactive: Homestead-Miami video.

“I don’t have the creative vision,” says Gutknecht. “That’s where I feel that we’re absolutely blessed to have so many amazing clients, like Ben, that can showcase essentially what’s possible with using our comprehensive service.” APM uses their vast library of songs and sound effects to help creatives like Ben achieve their goals when creating these pieces of content. Potts tells a story about hearing a song on a movie trailer and calling Matt to find out what song it was and how it could be incorporated into one of his projects at NASCAR.

This customer interaction coupled with the incredible catalog of is what helps set APM Music apart for clients like Ben and NASCAR. “It’s always good to have that relationship,” he says. “And it’s not just a me thing. Any of our producers can contact Matt and have that source.”

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

women’s health
AI and Advocacy Unite: Tackling Women’s Health Disparities with Hologic Mia Keeys
February 5, 2025

Women’s health remains a critical issue globally, with alarming disparities in access and outcomes. A new survey from Hologic and Gallup reveals that while nearly 90% of women recognize the importance of health screenings, less than half undergo them consistently due to barriers like cost, time, and anxiety. The stakes are particularly high in…

Read More
toast
The Framework Series Advantage: Using Toast to Visualize and Refine Business Processes
February 5, 2025

Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…

Read More
Portia Roberson
DisruptED in the D: A Story of Hope with Portia Roberson (Ep. 1)
February 5, 2025

Detroit’s resurgence has been a story of resilience, but the city still grapples with deep economic and social disparities. Once one of the most prosperous cities in America, Detroit faced bankruptcy just over a decade ago. Today, the city is bouncing back, but the gap between progress and community well-being remains significant. With organizations…

Read More
Black leadership
DisruptED in the D: The Power of Black Leadership with Dwan Dandridge (Ep. 1)
February 5, 2025

Detroit has long been a city of resilience, innovation, and reinvention. Once the heart of American industry, its rebirth has been marked by waves of economic and social transformation. But as new developments reshape the city, the question remains: who gets to be part of this transformation, and how can Black leadership play a…

Read More