The companies confirmed that Nielsen will evaluate the League of Legends Championship Series in North America and the League of Legends European Championship, along with a select group of regional leagues in Asia in 2019 and 2020.

In particular, Nielsen will have access to Riot’s aggregated streaming viewership data – including multiple platforms along with the newly-launched Pro View subscription OTT platform. The data gathered will then be incorporated into Nielsen’s Esport24 syndicated sponsorship valuation product.

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