Riot Partners with Nielsen for eSports Monitoring
The companies confirmed that Nielsen will evaluate the League of Legends Championship Series in North America and the League of Legends European Championship, along with a select group of regional leagues in Asia in 2019 and 2020.
In particular, Nielsen will have access to Riot’s aggregated streaming viewership data – including multiple platforms along with the newly-launched Pro View subscription OTT platform. The data gathered will then be incorporated into Nielsen’s Esport24 syndicated sponsorship valuation product.
Follow us on social media for the latest updates in B2B!