Riot Partners with Nielsen for eSports Monitoring

The companies confirmed that Nielsen will evaluate the League of Legends Championship Series in North America and the League of Legends European Championship, along with a select group of regional leagues in Asia in 2019 and 2020.

In particular, Nielsen will have access to Riot’s aggregated streaming viewership data – including multiple platforms along with the newly-launched Pro View subscription OTT platform. The data gathered will then be incorporated into Nielsen’s Esport24 syndicated sponsorship valuation product.

Read the full article.

Latest

Bitcoin’s Impact on Cash Storage for American Retailers
June 17, 2021
Has the hype around cryptocurrency blinded people to the drawbacks? Is it a payment method or an investment? Will it still be relevant in 20 years? With all the noise around cryptocurrency, it can Read more
Can Instacart Make its Automation Vision a Reality?
June 17, 2021
Some businesses found themselves as well positioned as they could have been for the disruption left in the wake of the COVID-19 pandemic. As the world shifted to remote interaction and online shopping, companies Read more
How Pat Mahomes and NFTs Bring New Life to Fashion & Sports Communities
June 17, 2021
“Sports collectibles have been around forever, and they’re never going to go out of fashion.” The future of the NFT market is up in the air after the market bottomed out, especially for NFT Read more