Starr Companies Becomes New York Yankees’ Official Insurance Company

Global leader in investments and insurance, Starr Companies, recently announced a sponsoring partnership with the New York Yankees. Now, the historic MLB team will name Starr the “Official Commercial Insurance Company of the New York Yankees,” starting this season. Starr CEO and chairman, Maurice R. Greenberg, says the partnership is an honor. Yankee’s vice president of partnerships, Bryan Calka, noted the prestige of Starr Companies and expressed excitement for the new collaboration on behalf of the team.

The partnership was officially started at an employee reception on March 12th, where ex-Yankees shortstop, Bucky Dent, helped CEO Maurice Greenberg make the announcement. Dent was responsible for a homerun that shot the Yankees toward the 1978 World Series win.

Fans can expect to see plenty of Starr Companies throughout the stadium, with a presence on multiple scoreboards, TVs in the stadium, Terrace LED screens, and a full-page ad in each and every Yankees Magazine. A major aspect of the deal was the celebration of Starr’s 100th year with presence in China at a Yankees game sometime in 2019. Excitement is shared as the two global leaders in their respective fields kick off a strong partnership.

Follow us on social media for the latest updates in B2B!

Image

Latest

medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
SPD
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
May 13, 2026

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Read More
User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More