The Marketing Power of Narrative Podcasts with Brittney Effner of MarketScale

 

Stories have been used throughout the course of human civilization for many different purposes. They’ve been used to pass down traditions, entertain the masses, and teach lessons, to name a few.

As technology has advanced through the years, the way we communicate narratives has changed, as well. Homer’s tradition of oral storytelling has given way to earbuds and podcasts. These new methods still hold the power to powerful messages to the masses.

Brittney Effner, Account Manager at MarketScale, joins this episode of the podcast to talk about the marketing power of narrative podcasts. “A lot of people work every single day and don’t realize what they know and how unique that knowledge is,” she says. This knowledge can be packaged in a way that tells the story of a company, communicates the purpose behind their work, and explains why their company is unique.

“The way we’re promoting your company is not by creating a 30-second ad, but really trying to find that story about your company that engages the audience to dive deeper into what your company does and who your brand is,” Brittney says. What story can your company tell?

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks
August 28, 2025

The landscape of employee benefits has undergone a seismic shift in the last decade. From the rise of telemedicine to the introduction of lifestyle spending accounts and stipends for services like DoorDash and HelloFresh, employers are reimagining how they support workers in a post-pandemic, inflation-conscious world. With healthcare costs rising and talent competition intensifying,…

Read More
How Smart EHR Features Return Time to Patient Care: Insights from Healthcare Leaders
August 27, 2025

When Documentation Technology Finally Works for Clinicians At ChartLogic, we’ve spent years perfecting the features that matter most to healthcare providers. But rather than tell you what we think works, we wanted to hear directly from clinicians about the EHR capabilities that have genuinely improved their workflows. We asked healthcare professionals: Have you ever used…

Read More
sustainability
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Read More
The Future of Directional Drilling: How Emerging Technologies Are Reshaping Performance Standards
August 27, 2025

Driving Innovation in Energy Exploration At Altitude Energy Partners, we’ve long understood that the future of energy development depends on continuous innovation in directional drilling technology. As formations become more complex and environmental standards more stringent, the industry is experiencing a technological revolution that promises to redefine what’s possible in drilling performance. We asked industry…

Read More