The Marketing Power of Narrative Podcasts with Brittney Effner of MarketScale

 

Stories have been used throughout the course of human civilization for many different purposes. They’ve been used to pass down traditions, entertain the masses, and teach lessons, to name a few.

As technology has advanced through the years, the way we communicate narratives has changed, as well. Homer’s tradition of oral storytelling has given way to earbuds and podcasts. These new methods still hold the power to powerful messages to the masses.

Brittney Effner, Account Manager at MarketScale, joins this episode of the podcast to talk about the marketing power of narrative podcasts. “A lot of people work every single day and don’t realize what they know and how unique that knowledge is,” she says. This knowledge can be packaged in a way that tells the story of a company, communicates the purpose behind their work, and explains why their company is unique.

“The way we’re promoting your company is not by creating a 30-second ad, but really trying to find that story about your company that engages the audience to dive deeper into what your company does and who your brand is,” Brittney says. What story can your company tell?

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

workforce in security
Where Security Meets People: Building a Better Industry Through Workforce and Inclusion
March 27, 2025

The security industry is facing a moment of transformation. Amid rapid technological shifts and workforce challenges, companies are realizing that talent — recruiting it, developing it, and retaining it — is now central to long-term success. At the same time, long-overdue conversations around inclusion, representation, and culture are gaining momentum across the sector. According to…

Read More
symmetry connect
The Hidden Power of Identity Management: How Symmetry Connect Is Reshaping Physical Security
March 27, 2025

As organizations face increasing pressure to streamline operations and secure access to sensitive facilities, identity management solutions are becoming a critical focus in the physical security space. While traditional access control handles the “how” of gaining entry, identity management tackles the “who” and “why” — automating the full lifecycle of identity onboarding, change requests, and…

Read More
supply chain ownership
Why Total Supply Chain Ownership is the Future of Resilient Tech Manufacturing?
March 27, 2025

In a world where global supply chains are often fragile and reactive, AMAG Technology is taking a bold stance with a proactive, end-to-end approach. Total supply chain ownership—controlling everything from component sourcing to final product delivery—isn’t just a buzzword; it’s a lifeline in a volatile global market. With disruptions ranging from geopolitical tensions to material…

Read More
Security
Reimagining Security Integration in the Age of AI and Mobile Identity
March 26, 2025

As the physical security landscape continues to evolve, system integrators find themselves at the intersection of rapid technological innovation and ever-growing client demands. Artificial intelligence and machine learning are no longer distant concepts—they’re becoming standard components of modern security solutions, from predictive threat detection to real-time analytics. At the same time, the growing adoption of…

Read More