Meet “The Seeker”: How Tech is Revolutionizing Football Practice

 

If you’ve ever used a Fitbit, Apple watch, or step counter, you’ve harnessed the power of artificial intelligence to track athletic performance and health. But these consumer devices are just the tip of the iceberg. Professional athletes are making gains in practice by using innovative new technology applied to ball-throwing machines, commonly known as jugs. Here today to talk about “The Seeker,” the world’s first robotic quarterback, is Sawyer Theison, Director of Sales for Monarc Sports.

“The Seeker,” is not your average jug. By combining IoT tracking technology with a smart wearable device, the machine becomes an intelligent robot, throwing balls within 10cm of precision. In fact, Sawyer asserts that the Seeker is “100x more accurate than GPS.” So why is this smart technology important to athletes? Sawyer explains that players can become accustomed to the throws of regular jugs, sitting in plateaus and taking away value from a practice session.

With random mode, The Seeker can pitch a variety of throws, or customize a ball’s arc and speed. What’s more, The Seeker collects valuable data on the player such as peak speed, average speed, and rate of acceleration. These stats help players push and train, increasing practice efficiency during offseason.

Playing catch is no longer a two-person sport with the help of The Seeker. This smart robot helps players, be they collegiate or professional, train when they want–how they want. With remote software updates, The Seeker is not unlike other smart devices–user-friendly. Though the Seeker is designed for American Football, Sawyer explains it is only a matter of time before Monarc Sports presents the smart Pitcher, Striker, and Server.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Class 8 trucks
Driving the Future at ACT Expo: Windrose Showcases Its Purpose-Built Electric Class 8 Trucks
July 1, 2025

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

Read More
ball valve
Zero-Friction Flow: Trillium Launches the Red Point® Non-Contact Rising Stem Ball Valve to Cut Downtime, Boost Safety, and Perform in Demanding Applications
June 30, 2025

Join host Michelle Dawn Mooney for this special episode of FlowCast by Trillium Flow Technologies, as she sits down with Fred Jansen, General Manager of Trillium’s Netherlands facility, and Pepijn Esman, Engineering Manager for Red Point, to unveil the non-contact Rising Stem Ball Valve (RSBV)—a breakthrough engineered for extreme-service applications across oil &…

Read More
student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More