Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

U.S. Bank Stadium Is Ready For Superbowl

U.S. Bank Stadium is getting all gussied up for Superbowl LII. The 2 year old stadium that hosts the Minnesota Vikings during the regular season, is undergoing a small, multi-million dollar cosmetic facelift for Sunday’s big game. The crew are currently in the final stages of preparation, and NFL Field Director Ed Mangan said he…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
U.S. Bank Stadium Is Ready For Superbowl

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

U.S. Bank Stadium is getting all gussied up for Superbowl LII. The 2 year old stadium that hosts the Minnesota Vikings during the regular season, is undergoing a small, multi-million dollar cosmetic facelift for Sunday’s big game.

The crew are currently in the final stages of preparation, and NFL Field Director Ed Mangan said he is confident that he and his crew will be ready on February 4th. “

We gotta pull the end zones out because they’re Vikings end zones, so we gotta take those out, replace those six panels in each end zone, and the panels at the 50, take those out and replace those with blank ones. And then we repaint everything for the Super Bowl team

.”

But there are some challenges while getting ready for the game- The Halftime Show rehearsals, for example. WIth the venue in the north, there are no warm places to rehearse, other than in U.S. Bank Stadium, and that means extra field clean up. The crew uses magnets to comb the field for any stray nuts, bolts or random wardrobe pieces that might have popped off, as well as a special stamping tool to make sure there aren’t any dangerous soft spots.

I’ve been through a lot of stadiums worldwide, but in my book I love this stadium

,” says George Toma, the groundskeeper for the NFL. ”This is the best stadium I’ve been in. Why? Everything’s right here for you. We come out that tunnel, and we’re only 100 feet to the playing field for our equipment and for our paint and everything. Not only that, but the people who run this stadium are outstanding, and then some.”

Kickoff is set for approx. 6:30 on Sunday, February 4th.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Microsoft’s Blue Jays deal brings Copilot signs and Azure data into stadium operations

Microsoft’s Blue Jays deal brings Copilot signs and Azure data into stadium operations

Microsoft has entered a multi-year partnership with the Toronto Blue Jays, bringing Copilot branding to Rogers Centre and Blue Jays platforms, building on the team's existing Microsoft Azure data ecosystem. The deal includes select fan experiences and a Copilot "Performer of the Game" social media feature, plus community programs with Jays Care Foundation.

  • 01Microsoft's multi-year partnership with the Toronto Blue Jays brings Copilot branding to Rogers Centre and Blue Jays platforms.
  • 02The Blue Jays' data ecosystem already runs on Microsoft Azure, and the deal includes a Copilot 'Performer of the Game' social media feature.
  • 03Sports Video Group's report does not detail how the underlying stats are produced, reviewed, or formatted for publishing.

Aug 31, 2026

$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

The Tampa Bay Rays' proposed $2.3 billion Tampa ballpark advanced this week, with the Rays covering just over half the cost and Tampa restructuring an $80 million piece of its commitment into a revenue-sharing plan meant to generate up to $2 billion over 35 years for city infrastructure. The article also looks at how golf resorts, media production teams, and superintendents are separately using automation, measured sustainability pilots, and credentials to manage venue-related operations.

  • 01The Tampa Bay Rays' proposed ballpark is valued at $2.3 billion, with the Rays covering just over half.
  • 02Tampa restructured an $80 million piece of its commitment into a revenue-sharing plan projected to generate up to $2 billion over 35 years for infrastructure like roads, flooding and parks.
  • 03Separately, golf resorts and media production teams are using autonomous mowers, measured sustainability pilots, and IP-based feed distribution to manage venue operations.

Aug 31, 2026

AI translation is turning sports broadcasts into on-demand language feeds

AI translation is turning sports broadcasts into on-demand language feeds

AI translation technology is being integrated into live sports broadcasts, creating on-demand multi-language feeds. This innovation is set to influence large-scale events like the 2026 World Cup and esports. It allows broadcasters to more effectively reach diverse audiences and test new market opportunities.

  • 01AI localization enables on-demand multi-language feeds for sports broadcasts.
  • 02Broadcasters can use AI translation to explore and test new market opportunities.
  • 03The 2026 World Cup final showed 38% of the U.S. audience, over 24 million viewers, chose Telemundo's Spanish-language coverage over Fox's English broadcast, highlighting the reach of language feeds.

Aug 31, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512