Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

U.S. Bank Stadium Is Ready For Superbowl

U.S. Bank Stadium is getting all gussied up for Superbowl LII. The 2 year old stadium that hosts the Minnesota Vikings during the regular season, is undergoing a small, multi-million dollar cosmetic facelift for Sunday’s big game. The crew are currently in the final stages of preparation, and NFL Field Director Ed Mangan said he…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
U.S. Bank Stadium Is Ready For Superbowl

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

U.S. Bank Stadium is getting all gussied up for Superbowl LII. The 2 year old stadium that hosts the Minnesota Vikings during the regular season, is undergoing a small, multi-million dollar cosmetic facelift for Sunday’s big game.

The crew are currently in the final stages of preparation, and NFL Field Director Ed Mangan said he is confident that he and his crew will be ready on February 4th. “

We gotta pull the end zones out because they’re Vikings end zones, so we gotta take those out, replace those six panels in each end zone, and the panels at the 50, take those out and replace those with blank ones. And then we repaint everything for the Super Bowl team

.”

But there are some challenges while getting ready for the game- The Halftime Show rehearsals, for example. WIth the venue in the north, there are no warm places to rehearse, other than in U.S. Bank Stadium, and that means extra field clean up. The crew uses magnets to comb the field for any stray nuts, bolts or random wardrobe pieces that might have popped off, as well as a special stamping tool to make sure there aren’t any dangerous soft spots.

I’ve been through a lot of stadiums worldwide, but in my book I love this stadium

,” says George Toma, the groundskeeper for the NFL. ”This is the best stadium I’ve been in. Why? Everything’s right here for you. We come out that tunnel, and we’re only 100 feet to the playing field for our equipment and for our paint and everything. Not only that, but the people who run this stadium are outstanding, and then some.”

Kickoff is set for approx. 6:30 on Sunday, February 4th.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream Vantage's integration with ScorePlay enhances their media platform by converting live sports feeds into searchable clips more efficiently. This advancement aids in better monitoring and use of metadata. The collaboration sets a new standard in the sports-entertainment industry.

  • 01Telestream Vantage now feeds live sports into ScorePlay's media library, improving clip searchability.
  • 02The integration enhances metadata monitoring.
  • 03This collaboration elevates standards in sports-entertainment media processing.

Aug 28, 2026

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

DAZN has entered a multiyear agreement to sell Monumental+ content, transforming its platform into a local distribution network in Washington's live sports market. This partnership leverages the capabilities of ViewLift for content distribution. The deal signifies a strategic shift in how sports content is delivered to local audiences.

  • 01DAZN is now a platform for distributing Monumental+ content in Washington.
  • 02The partnership with DAZN is powered by ViewLift's technology.
  • 03This marks a strategic change in sports content distribution for local rights holders.

Aug 28, 2026

ESPN’s Little League uses 60 cameras for alt-casts and HDR

ESPN’s Little League uses 60 cameras for alt-casts and HDR

ESPN enhanced its Little League coverage by utilizing 60 cameras, introducing alternative broadcasts and high dynamic range (HDR). RailCam made a return and 4DReplay provided quick rendering capabilities. An alumni alternate broadcast was also added in Williamsport.

  • 01ESPN used 60 cameras for its Little League coverage.
  • 024DReplay delivers renders in less than five seconds.
  • 03An alumni alternative broadcast was introduced in Williamsport.

Aug 28, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512