Skip to content
‹ Back to IndustriesSports & Entertainment

U.S. Bank Stadium Is Ready For Superbowl

U.S. Bank Stadium is getting all gussied up for Superbowl LII. The 2 year old stadium that hosts the Minnesota Vikings during the regular season, is undergoing a small, multi-million dollar cosmetic facelift for Sunday’s big game. The crew are currently in the final stages of preparation, and NFL Field Director Ed Mangan said he…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
U.S. Bank Stadium Is Ready For Superbowl

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

U.S. Bank Stadium is getting all gussied up for Superbowl LII. The 2 year old stadium that hosts the Minnesota Vikings during the regular season, is undergoing a small, multi-million dollar cosmetic facelift for Sunday’s big game.

The crew are currently in the final stages of preparation, and NFL Field Director Ed Mangan said he is confident that he and his crew will be ready on February 4th. “

We gotta pull the end zones out because they’re Vikings end zones, so we gotta take those out, replace those six panels in each end zone, and the panels at the 50, take those out and replace those with blank ones. And then we repaint everything for the Super Bowl team

.”

But there are some challenges while getting ready for the game- The Halftime Show rehearsals, for example. WIth the venue in the north, there are no warm places to rehearse, other than in U.S. Bank Stadium, and that means extra field clean up. The crew uses magnets to comb the field for any stray nuts, bolts or random wardrobe pieces that might have popped off, as well as a special stamping tool to make sure there aren’t any dangerous soft spots.

”

I’ve been through a lot of stadiums worldwide, but in my book I love this stadium

,” says George Toma, the groundskeeper for the NFL. ”This is the best stadium I’ve been in. Why? Everything’s right here for you. We come out that tunnel, and we’re only 100 feet to the playing field for our equipment and for our paint and everything. Not only that, but the people who run this stadium are outstanding, and then some.”

Kickoff is set for approx. 6:30 on Sunday, February 4th.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime

Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime

Youth sports media company Overtime raised an undisclosed strategic round led by Eldridge Capital Management, which manages assets for Todd Boehly’s Eldridge. The investment is expected to support content, commerce, technology and Overtime’s live sports properties. Eldridge has stakes in the Dodgers, Lakers and Sparks and has invested in Fanatics, FEVO, Fulwell Entertainment, Religion of Sports and Vivid Seats. The overlap highlights what Eldridge could offer, though no partnerships have been announced.

  • 01The new investment is expected to support Overtime's content, commerce, technology and live sports properties. Eldridge's team stakes and past sports investments suggest it could bring more than capital.
  • 02Watch for announced deals between Overtime's leagues and Eldridge-backed companies such as Fanatics, Vivid Seats or FEVO. That would show whether this is a strategic round or just another name on the investor list.

Sep 30, 2026

Northwestern's Ryan Field seats 35,000, the Big Ten's smallest capacity

Northwestern's Ryan Field seats 35,000, the Big Ten's smallest capacity

Northwestern's new Ryan Field seats 35,000, the Big Ten's smallest capacity. The project team sells the design on proximity: no seat is more than 136 feet from the field, and 200,000 square feet of festival grounds, branded the Village, will host six Chicago food vendors.

  • 01Farthest-seat distance is a usable design benchmark: no seat at the new Ryan Field is more than 136 feet from the field, and tours use distance comparisons to sell the design.

Sep 27, 2026

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

Fox drew 27.2 million viewers for Cowboys-Commanders, and CBS posted its best Week 2 singleheader ever, up 29%. Nielsen recently made another series of measurement changes, so some of the year-over-year gain could be counting lift. Same-season comparisons are cleaner.

  • 01Nielsen recently implemented another series of measurement changes, so some share of year-over-year jumps, including CBS's 29% Week 2 gain, could come from the new counting method.
  • 02Dallas played in both of the season's two largest telecasts, 27.2 million and 25.7 million. In Week 3, the Cowboys face the Ravens in Rio de Janeiro in CBS's late-afternoon national window.

Sep 23, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512