Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

U.S. Bank Stadium Is Ready For Superbowl

U.S. Bank Stadium is getting all gussied up for Superbowl LII. The 2 year old stadium that hosts the Minnesota Vikings during the regular season, is undergoing a small, multi-million dollar cosmetic facelift for Sunday’s big game. The crew are currently in the final stages of preparation, and NFL Field Director Ed Mangan said he…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
U.S. Bank Stadium Is Ready For Superbowl

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

U.S. Bank Stadium is getting all gussied up for Superbowl LII. The 2 year old stadium that hosts the Minnesota Vikings during the regular season, is undergoing a small, multi-million dollar cosmetic facelift for Sunday’s big game.

The crew are currently in the final stages of preparation, and NFL Field Director Ed Mangan said he is confident that he and his crew will be ready on February 4th. “

We gotta pull the end zones out because they’re Vikings end zones, so we gotta take those out, replace those six panels in each end zone, and the panels at the 50, take those out and replace those with blank ones. And then we repaint everything for the Super Bowl team

.”

But there are some challenges while getting ready for the game- The Halftime Show rehearsals, for example. WIth the venue in the north, there are no warm places to rehearse, other than in U.S. Bank Stadium, and that means extra field clean up. The crew uses magnets to comb the field for any stray nuts, bolts or random wardrobe pieces that might have popped off, as well as a special stamping tool to make sure there aren’t any dangerous soft spots.

I’ve been through a lot of stadiums worldwide, but in my book I love this stadium

,” says George Toma, the groundskeeper for the NFL. ”This is the best stadium I’ve been in. Why? Everything’s right here for you. We come out that tunnel, and we’re only 100 feet to the playing field for our equipment and for our paint and everything. Not only that, but the people who run this stadium are outstanding, and then some.”

Kickoff is set for approx. 6:30 on Sunday, February 4th.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

College sports departments keep building facilities in 2026 even as new revenue remains limited

College sports departments keep building facilities in 2026 even as new revenue remains limited

College athletics departments are keeping facility work moving in 2026 even as most say newer revenue categories remain a small slice of the pie. In Athletic Business’s 2026 State of the Industry survey, 45% of college athletics respondents said a facilities project is underway or will break ground this year, and 83% reported that non-traditional sources such as digital media, corporate partnerships and special events contribute less than 25% of department revenue, according to Athletic Business. Athletic Director U’s Dr. Kevin Blue framed the operational driver behind those numbers as structural, arguing that the non-profit setup of college athletics and zero-sum competition tend to pull spending up toward whatever the highest earners can support. For operators writing specs and signing POs, the near-term takeaway is that capital projects will keep prioritizing systems that can handle multiple event types, reduce maintenance burden and meet safety requirements, even when incremental revenue is uncertain.

  • 01Revenue diversification remains limited: 83% of Athletic Business college respondents said “non-traditional” sources are under 25% of revenue, meaning most budgets still rely on traditional income streams.
  • 02Referee shortages are becoming an operations constraint upstream: Athletic Business found 30% of high school programs canceled games due to officiating shortages, which can change scheduling, staffing and even lighting and PA usage patterns at shared venues.

Sep 1, 2026

Microsoft’s Blue Jays deal brings Copilot signs and Azure data into stadium operations

Microsoft’s Blue Jays deal brings Copilot signs and Azure data into stadium operations

Microsoft has entered a multi-year partnership with the Toronto Blue Jays, bringing Copilot branding to Rogers Centre and Blue Jays platforms, building on the team's existing Microsoft Azure data ecosystem. The deal includes select fan experiences and a Copilot "Performer of the Game" social media feature, plus community programs with Jays Care Foundation.

  • 01Microsoft's multi-year partnership with the Toronto Blue Jays brings Copilot branding to Rogers Centre and Blue Jays platforms.
  • 02The Blue Jays' data ecosystem already runs on Microsoft Azure, and the deal includes a Copilot 'Performer of the Game' social media feature.
  • 03Sports Video Group's report does not detail how the underlying stats are produced, reviewed, or formatted for publishing.

Aug 31, 2026

$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

The Tampa Bay Rays' proposed $2.3 billion Tampa ballpark advanced this week, with the Rays covering just over half the cost and Tampa restructuring an $80 million piece of its commitment into a revenue-sharing plan meant to generate up to $2 billion over 35 years for city infrastructure. The article also looks at how golf resorts, media production teams, and superintendents are separately using automation, measured sustainability pilots, and credentials to manage venue-related operations.

  • 01The Tampa Bay Rays' proposed ballpark is valued at $2.3 billion, with the Rays covering just over half.
  • 02Tampa restructured an $80 million piece of its commitment into a revenue-sharing plan projected to generate up to $2 billion over 35 years for infrastructure like roads, flooding and parks.
  • 03Separately, golf resorts and media production teams are using autonomous mowers, measured sustainability pilots, and IP-based feed distribution to manage venue operations.

Aug 31, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512