Watch: Disney Is Creating Live Sport and Entertainment Shows For Twitter

The Walt Disney Company has announced a partnership with Twitter to create live content and advertisements in sports, news, and entertainment. Twitter will produce their version of ‘SportsCenter Live’ with Disney-owned sports channel ESPN for breaking sports events.

The company will be launching a division to help online influencers make scripted series for Twitter, along with a team to help marketers make live content. Video makes up half of Twitter’s advertising revenue. This is just one of the latest pushes for social media platforms to create original sports content.

To innovate at this scale with The Walt Disney Company is a huge step forward in expanding the depth and breadth of video content we offer to leaned in, engaged consumers on Twitter,” added Matthew Derella, Twitter’s global vice president of revenue and content partnerships.

Follow us on social media for the latest updates in B2B!

Image

Latest

SMB
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
October 22, 2025

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

Read More
Real-World Marketing
Human Skills Power Real-World Marketing in the AI Era
October 22, 2025

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

Read More
SPD
The SPD Hack Playbook: Streamlining Sterile Processing with Smart Tech and Team Buy-In
October 22, 2025

Sterile Processing Departments (SPDs) are the unsung backbone of surgical care — ensuring every instrument, tray, and tool is safe, sterile, and ready when needed. Yet, despite their vital role, SPD workflows often rely on manual processes and underrecognized best practices. As healthcare systems push for greater efficiency and staff well-being, SPD managers are turning…

Read More
energy
Solar + Storage: Your Defense Against Rising Energy Costs
October 21, 2025

Homeowners should consider their energy security as utility rates are increasing about 5% annually, outpacing inflation, and grid demand is rising due to AI data centers. There is a time-sensitive incentive to act, as federal tax credits for owning a solar system require the project to be completed by December 31st of this…

Read More