A boost in Netflix subscribers surprised Wall Street in late 2017, pushing the company’s market cap over $100b. More than half of all U.S. households are enrolled in the streaming service, and its international audience is widening. The internet TV giant is spending billions on new programming to draw millions of new subscribers at home and abroad. Netflix is pouring more and more money into making content, and it is directly translating into more subscribers. They see a huge opportunity and they are moving as fast as they can to attack it.