What Will the New Sustainability in Sports Look Like?

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Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future.

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As stadiums have gotten larger and grander, there has been a bigger emphasis in how to minimize the environmental impact on the local ecosystem.

As sports implement a plan to resume play this summer and fall, what will the new sustainability in sports look like?

I spoke with Kristen Fulmer of Recipric on how her firm is currently fielding research for their Sustainable Reopening and Operational Resiliency Strategy to effectively guide professional sports organizations on re-opening facilities not only safely but sustainably after COVD19.

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Tyler sat down with the Chief Commercial Officer of Super League Gaming to discuss what traditional sports broadcasts can learn from eSports.

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