Calm First. Chaos Later: Sustaining Well-Being and Mission-Led Impact With Boundaries, Reflection, and Advocacy
Conversations about well-being are evolving beyond individual health to include the culture, values, and impact of the brands we support. Today’s connected world exposes young people to bullying across more channels than ever before. In 2024, the CDC reported that 40% of high schoolers experienced persistent sadness or hopelessness, while StopBullying.gov noted that 19.2% of students in grades 6–12 experienced bullying. Against this backdrop, fashion’s role has expanded from reflecting culture to actively shaping it, with mission-led brands stepping forward as advocates for confidence, courage, and community.
How can fashion both inspire confidence and drive meaningful social change, especially for younger generations navigating an always-connected world?
On The Purpose Pivot, host Melissa Gonzalez speaks with Stacy Igel, founder and creative director of Boy Meets Girl and author of Embracing the Calm in the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration. Their conversation traces the evolution of Boy Meets Girl from its launch in New York during the aftermath of 9/11 to its role today as a global impact brand focused on anti-bullying, mental well-being, and authentic advocacy.
Highlights from the Conversation…
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Impact from the start: Boy Meets Girl launched as an early example of mission-led fashion, debuting just after 9/11 with proceeds supporting the American Red Cross. From that moment forward, Igel committed to leading with purpose.
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Advocacy through collaboration: Partnerships with nonprofits, musicians, and legacy IP brands have funneled resources to causes like anti-bullying programs, breast cancer awareness, and youth activism.
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Sustaining well-being as a leader: Igel shares personal practices—journaling, music as therapy, and setting boundaries—that help her embrace “the calm in the chaos” while building a mission-driven company.
Stacy Igel is the founder and creative director of Boy Meets Girl, a mission-driven global fashion brand sold in major retailers like Saks Fifth Avenue and Bloomingdale’s. She is also the author of Embracing the Calm in the Chaos and an experienced public speaker, podcaster, and advisor who has led conversations on branding, social media, and purpose-led business. Recognized for her collaborations across fashion, music, and advocacy, Igel has partnered with nonprofits and cultural organizations to advance causes such as anti-bullying, women’s health, and youth empowerment.
Article written by MarketScale.
