Tom’s Tek Tips – Controltek

Child Cybersecurity is a Growing Concern With the Regular Use of Digital Gaming Platforms

As the world becomes more and more increasingly digitized, the confluence of video games, social media, and child cybersecurity has become a pressing concern for many parents. While platforms such as Roblox and Fortnite serve as entertaining gateways to virtual escapades, they also come bundled with chat features that can inadvertently open doors to…

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Controltek
Tom’s Tek Tips, Child Cybersecurity Edition: Username and Password Hygiene

Join Tom and special guest, Samantha, a young cybersecurity expert, as they discuss crucial aspects of password hygiene and online security, especially for children. From creating complex yet memorable passwords to practicing selective sharing, explore the importance of safeguarding digital information. Also, dive deep into the mechanisms of storing passwords and the benefits of multi-factor…

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Controltek
Tom’s Tek Tips, Child Cybersecurity Edition: Sharing of Personal Information and Photos

In the final part of the special Cyber Security Child Safety mini-series, Tom and Samantha delve into the crucial topic of safely sharing personal information and photos online. With advanced artificial intelligence that can replicate voices and videos, recognizing malicious actors has become challenging. This episode emphasizes the necessity of sharing information only when one…

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Controltek
Tom’s Tek Tips, Child Cybersecurity Edition: Child Safety for the Summer

In this special edition of Tom’s Tek Tips, the focus is on child safety for online activities, particularly during the summer. Tom, alongside his daughter Sam, shares essential tips to stay safe online. Key advice includes maintaining good username hygiene by avoiding personal identifiers, creating passwords that are secure yet memorable, and storing them in…

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Marketing AI adoption
Marketing AI Adoption in B2B Enterprises
January 30, 2025

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

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frameworks
The Framework Series Advantage: Actionable Frameworks Drive Business Success
January 29, 2025

Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…

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AI sales and marketing tools
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
January 29, 2025

Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…

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content marketing
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
January 29, 2025

The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…

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