Breaking Down the Newest Innovations in Transportation: Roads, Rails and Rides

It has been five months since the COVID-19 pandemic has created a tidal wave of public and private policy shifts which dictate how humans go about their everyday lives. Many of our daily activities, once thought of as normal, have been upended with no certainty to be considered “normal” again.

In this latest episode of Roads, Rails, & Rides host, Jeb Morris,  sits down with Daniel Litwin, of MarketScale Mornings, to discuss what those changes are looking like, report on the impacts to public and private providers, and how the transportation industry is adapting.

Across all platforms, people utilizing public transit is down throughout the United States. Public transit officials are reporting rider numbers down as much as 90 % in major markets. San Francisco’s BART (Bay Area Rapid Transit) is providing a great deal of transparency by making rider numbers available on their website. The month of July is down 89% over what the baseline would typically represent. BART is also providing information on their sight with what they are doing in response to the pandemic. Some of the new safety measures include a transition to all contactless payments, installation of MERV 14 air filters, UV light disinfecting of the HVAC ductwork, and implementing a disinfection robot that would clean the rail cars with a sterilization procedure using hospital grade vaporized hydrogen peroxide. Of course, all of these new measures have a price tag associated with them and this has prompted BART’s General Manager, Bob Powers, to join other transit leaders in advocating for additional funding. A letter has been sent to Senate leadership requesting $32-36 billion in additional funding for the transportation industry to cover COVID- related costs and revenue losses through 2021. New York’s MTA continues to suspend subway service overnight from 1am-5am so that they can effectively clean and disinfect the rail cars. MTA along with DART, MARTA, and several others continue to operate reduced service schedules in addition to upgraded cleaning policies.

In the gig economy, Uber and Lyft have started hiring drivers again, but have mandatory mask requirements for anyone to ride. Lime still has a page on their website dated April 14, 2020 stating that they have suspended rides, but reports in the Dallas’ market suggest that all of the scooter companies have units operating currently.

The industry, perhaps most impacted by the effects of the pandemic, is air travel. The airline industry now has their own Wikipedia page specific to the impacts caused by COVID-19. That page provides data, with sources cited, showing losses forecast to be in the hundreds of billions of dollars.

The world we live in is different now in ways which history has never seen before. The transportation industry is no exception. To keep up with all the changes in policy, tech, and trends impacting the public and private sector, subscribe to MarketScale’s Transportation publication here.

Catch up on all episodes of Roads, Rails, & Rides!

Follow us on social media for the latest updates in B2B!

Image

Latest

private credit
Alts Innovators: AllianceBernstein’s Brent Humphries and Marc Cooper on Private Credit
November 17, 2025

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…

Read More
micro internships
The Job Dating Model: How Micro Internships Build Talent, Enable Smarter Hiring, and Boost Campus Impact
November 17, 2025

Experiential learning is surging in relevance. Employers are finding it harder than ever to evaluate early-career talent, while students are graduating into a labor market where more than half—about 52%—end up in roles that don’t require their degree. That disconnect is prompting colleges to reimagine how they equip students for meaningful career entry. Meanwhile,…

Read More
Bouvet
Chasing Radio’s Rarest Signal: Meet Donato IK2EGL and the Bold Expedition to Earth’s Most Isolated Outpost
November 15, 2025

Few destinations stir the imagination of radio amateurs quite like Bouvet Island—a windswept, ice-covered outpost in the South Atlantic Ocean and one of the most remote places on Earth. Reaching it demands months of planning, rugged endurance, and a willingness to face conditions that few humans ever experience. For the dedicated team behind this expedition,…

Read More
Baker Tilly
Baker Tilly Bridges Cultures and Markets to Power U.S.–China Business Growth
November 14, 2025

Baker Tilly’s U.S.–based China practice supports Chinese enterprises operating in the United States as well as U.S. companies with Chinese-heritage leadership. Team members such as Beverly Bian, Terry Dickens, and Lucy Ni work with clients ranging from early-stage ventures to major multinational organizations navigating cross-border growth. The practice distinguishes itself through its bilingual capabilities…

Read More