Skip to content
‹ Back to IndustriesTransportation

Creating The Technology that Powers Self-Driving Platforms: Roads, Rails, & Rides

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Robert Day, Director of Autonomous Vehicles at ARM. Our conversation starts with just what ARM is and how their technology touches our everyday lives. More specifically, how their technology is making autonomous vehicle concepts into a reality. Robert breaks…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

·
Share
Creating The Technology that Powers Self-Driving Platforms: Roads, Rails, & Rides

Free workspace

Turn your Transportation expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Robert Day, Director of Autonomous Vehicles at ARM. Our conversation starts with just what ARM is and how their technology touches our everyday lives. More specifically, how their technology is making autonomous vehicle concepts into a reality.

Robert breaks down the field of autonomous vehicles into two platforms: 1) cars that we drive in, applications where self-driving features are introduced to assist us; and 2) cars that we sit in, applications in which the rider has no control over the movements of the vehicle. The latter of the two is what Robert sees as more likely to be introduced first. These fit-for-purpose vehicles, using the ODD (Operational Design Domain) concept, will likely be in use within the next three to four years for the movement of goods. The car that we drive in platform continues to improve with self-driving features like adaptive cruise control, lane departure warning, and automatic breaking, but the final burden of safety still falls on the driver. The greatest challenge of these new self-driving technologies operating the vehicle is keeping the driver engaged. Robert describes how the use of on-board cameras, to monitor the habits of the driver, are being implemented to ensure those safety standards are met. In terms of commercial trucking applications, Robert describes vehicle platooning as a way of moving products that combines the technologies. Doing so allows an increased number of self-driving platforms to be controlled by just one steward. This method is also beneficial in offsetting the high costs associated with getting the new technology funded.

In our conversation, Robert also discusses how California has their own Autonomous Vehicle Disengagement Report. A database of autonomous miles driven, and the number of system disengagements made. The annual report for 2019 has contributions from thirty-six different companies. Additionally in California, the DMV is now issuing three different type of autonomous vehicle permits. Including a permit for platforms which do not have traditionally required safety features like a driver windshield or steering wheel.

The future of self-driving platforms is likely to start in smaller segments like delivery of goods and first mile/last mile passenger initiatives. But make no mistake, self-driving cars are definitely on their way to where you live. And thanks to organizations like ARM, that technology is being made better every day through the efforts of individuals like Robert Day.

To keep up with news, insights, history, and more in the transportation industry, stay tuned to MarketScale’s Transportation publication here.

Catch up on all episodes of Roads, Rails, & Rides!

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Transportation, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Transportation Insights

Burq says delivery AI should earn control one shipping mode at a time

Burq says delivery AI should earn control one shipping mode at a time

Burq published Earned Autonomy, a doctrine where delivery AI starts each shipping mode with no authority. It climbs from Manual to Shadow, Review and Autonomous only on live-order evidence, such as 90% dispatcher agreement. Trust becomes a retailer-set rule. The impact lands on dispatch desks choosing among fleet, gig, parcel, LTL and drone delivery.

  • 01Trust in delivery AI can be granted per shipping mode: an AI can run gig orders on its own while a dispatcher still signs off on every LTL call.
  • 02A retailer-set promotion bar, such as dispatchers agreeing with the AI's call 90% of the time, gives operations teams a measurable test for handing over control, and automatic demotion on a hard-rule breach limits the downside.
  • 03Buyers now ask what the AI decides today, what it hands back to a person, and how decisions are recorded order by order.

Nov 6, 2026

Automakers head into 2027 leaning on cost discipline as production stays flat

Automakers head into 2027 leaning on cost discipline as production stays flat

Legacy automakers are planning for 2027 with global light-vehicle production expected to grow less than 1%, per GlobalData. GM CEO Mary Barra expects 2027 to beat 2026 if demand stays strong and cost pressures moderate, while CFO Paul Jacobson flagged a possible $2 billion inflation headwind next year tied to commodities, logistics and DRAM chips. Ford expects results in line with 2026. BMW is restructuring, Stellantis reaffirmed its 2026 guidance, and Toyota raised its outlook on a weaker yen and U.S. hybrid demand.

  • 01GlobalData expects global light-vehicle production to grow less than 1% next year after a 2.1% decline in 2026.
  • 02GM CFO Paul Jacobson flagged a possible $2 billion inflation headwind next year from commodities, logistics and DRAM chips.
  • 03Ford expects next year's results to be in line with 2026.

Nov 6, 2026

Tesla to wind down Cybertruck production at Gigafactory Texas to make room for Cybercab production

Tesla to wind down Cybertruck production at Gigafactory Texas to make room for Cybercab production

Tesla will wind down Cybertruck production at Gigafactory Texas around the middle of 2027 to make room for increased Cybercab production, Elon Musk said on X. Cybertruck lead engineer Wes Morrill said Tesla will maintain spare parts and service for trucks already on the road. Musk did not say whether production will stop entirely or move elsewhere.

  • 01Tesla will wind down Cybertruck production at Gigafactory Texas around mid-2027 to free space for Cybercab robotaxis.
  • 02Lead engineer Wes Morrill said Tesla will keep spare parts and service for existing Cybertrucks.
  • 03Cybercab production has begun on the Texas line, with output going to Tesla's own Robotaxi fleet.

Nov 6, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512