Creating The Technology that Powers Self-Driving Platforms: Roads, Rails, & Rides

 

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Robert Day, Director of Autonomous Vehicles at ARM. Our conversation starts with just what ARM is and how their technology touches our everyday lives. More specifically, how their technology is making autonomous vehicle concepts into a reality.

Robert breaks down the field of autonomous vehicles into two platforms: 1) cars that we drive in, applications where self-driving features are introduced to assist us; and 2) cars that we sit in, applications in which the rider has no control over the movements of the vehicle. The latter of the two is what Robert sees as more likely to be introduced first. These fit-for-purpose vehicles, using the ODD (Operational Design Domain) concept, will likely be in use within the next three to four years for the movement of goods. The car that we drive in platform continues to improve with self-driving features like adaptive cruise control, lane departure warning, and automatic breaking, but the final burden of safety still falls on the driver. The greatest challenge of these new self-driving technologies operating the vehicle is keeping the driver engaged. Robert describes how the use of on-board cameras, to monitor the habits of the driver, are being implemented to ensure those safety standards are met. In terms of commercial trucking applications, Robert describes vehicle platooning as a way of moving products that combines the technologies. Doing so allows an increased number of self-driving platforms to be controlled by just one steward. This method is also beneficial in offsetting the high costs associated with getting the new technology funded.

In our conversation, Robert also discusses how California has their own Autonomous Vehicle Disengagement Report. A database of autonomous miles driven, and the number of system disengagements made. The annual report for 2019 has contributions from thirty-six different companies. Additionally in California, the DMV is now issuing three different type of autonomous vehicle permits. Including a permit for platforms which do not have traditionally required safety features like a driver windshield or steering wheel.

The future of self-driving platforms is likely to start in smaller segments like delivery of goods and first mile/last mile passenger initiatives. But make no mistake, self-driving cars are definitely on their way to where you live. And thanks to organizations like ARM, that technology is being made better every day through the efforts of individuals like Robert Day.

To keep up with news, insights, history, and more in the transportation industry, stay tuned to MarketScale’s Transportation publication here.

Catch up on all episodes of Roads, Rails, & Rides!

Follow us on social media for the latest updates in B2B!

Image

Latest

Johnnie Akin
From Deloitte to Startup CEO: Johnnie Akin on Risk, Faith, and Reinvention
November 5, 2025

Success today looks different—defined less by stability and more by the freedom to adapt and evolve. Professionals across industries are reimagining their careers, moving away from predictable ladders toward paths that reflect purpose and balance. What once meant climbing steadily toward partnership or promotion now often means taking bold pivots or pursuing second acts…

Read More
caregiver
From Caregiver to Changemaker: How Purpose and Community Create Lasting Impact
November 5, 2025

Resilience isn’t just about enduring challenges — it’s about leading with compassion, patience, and faith, even when the path feels uncertain. It’s a quality embodied by every caregiver, whose daily acts of care and commitment reflect the essence of true leadership — helping others grow stronger through empathy, service, and understanding. In this episode…

Read More
leaders
Great Leaders Share Knowledge, Build Trust, and Empower Future Talent
November 3, 2025

The conversation around skilled trades is shifting fast. After decades of “college for all” messaging, trade school enrollment is climbing steadily, signaling a renewed respect for hands-on, high-skill careers that literally keep the world running. In commercial HVAC and mechanical service, this change is not just academic — it’s shaping the next generation of leaders…

Read More
NBA
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

Read More