Skip to content
MarketScale
‹ Back to IndustriesTransportation

Creating The Technology that Powers Self-Driving Platforms: Roads, Rails, & Rides

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Robert Day, Director of Autonomous Vehicles at ARM. Our conversation starts with just what ARM is and how their technology touches our everyday lives. More specifically, how their technology is making autonomous vehicle concepts into a reality. Robert breaks…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share
Creating The Technology that Powers Self-Driving Platforms: Roads, Rails, & Rides

Get featured

Want to get featured in MarketScale Transportation?

Create a free MarketScale workspace and get your company's expertise featured across our Transportation coverage. No credit card, no demo required.

Request an invite

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Robert Day, Director of Autonomous Vehicles at ARM. Our conversation starts with just what ARM is and how their technology touches our everyday lives. More specifically, how their technology is making autonomous vehicle concepts into a reality.

Robert breaks down the field of autonomous vehicles into two platforms: 1) cars that we drive in, applications where self-driving features are introduced to assist us; and 2) cars that we sit in, applications in which the rider has no control over the movements of the vehicle. The latter of the two is what Robert sees as more likely to be introduced first. These fit-for-purpose vehicles, using the ODD (Operational Design Domain) concept, will likely be in use within the next three to four years for the movement of goods. The car that we drive in platform continues to improve with self-driving features like adaptive cruise control, lane departure warning, and automatic breaking, but the final burden of safety still falls on the driver. The greatest challenge of these new self-driving technologies operating the vehicle is keeping the driver engaged. Robert describes how the use of on-board cameras, to monitor the habits of the driver, are being implemented to ensure those safety standards are met. In terms of commercial trucking applications, Robert describes vehicle platooning as a way of moving products that combines the technologies. Doing so allows an increased number of self-driving platforms to be controlled by just one steward. This method is also beneficial in offsetting the high costs associated with getting the new technology funded.

In our conversation, Robert also discusses how California has their own Autonomous Vehicle Disengagement Report. A database of autonomous miles driven, and the number of system disengagements made. The annual report for 2019 has contributions from thirty-six different companies. Additionally in California, the DMV is now issuing three different type of autonomous vehicle permits. Including a permit for platforms which do not have traditionally required safety features like a driver windshield or steering wheel.

The future of self-driving platforms is likely to start in smaller segments like delivery of goods and first mile/last mile passenger initiatives. But make no mistake, self-driving cars are definitely on their way to where you live. And thanks to organizations like ARM, that technology is being made better every day through the efforts of individuals like Robert Day.

To keep up with news, insights, history, and more in the transportation industry, stay tuned to MarketScale’s Transportation publication here.

Catch up on all episodes of Roads, Rails, & Rides!

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Transportation Insights

Get new expert content in your inbox.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

Saudi crude shipments to the U.S. hit zero as Hormuz disruption reshapes global freight costs

Saudi crude shipments to the U.S. hit zero as Hormuz disruption reshapes global freight costs

Saudi Arabia's crude oil shipments to the United States have dropped to zero due to disruptions caused by the Hormuz region tensions. This geopolitical conflict has influenced global oil prices, with Brent crude rising by 3.9% to $82.55 a barrel. The situation is impacting fleet operators and procurement teams dealing with increased freight costs.

  • 01Saudi crude oil shipments to the U.S. have hit zero.
  • 02Brent crude oil prices have risen by 3.9% to $82.55 per barrel.
  • 03Freight costs are increasing due to regional tensions impacting global oil supply.

Aug 15, 2026

AI infrastructure demand and tariff volatility are reshaping U.S. freight, warehouse, and customs operations simultaneously

AI infrastructure demand and tariff volatility are reshaping U.S. freight, warehouse, and customs operations simultaneously

AI infrastructure demand and tariff volatility are significantly impacting the U.S. freight, warehouse, and customs operations. Supply chains are being affected by the concurrent needs for data-center expansion and changes in trade policies. This is leading to shifts in warehouse construction, airfreight, and customs processes.

  • 01AI infrastructure demand and tariff volatility are reshaping U.S. freight operations.
  • 02Supply chains are facing challenges due to simultaneous changes in warehouse, freight, and customs operations.
  • 03Data-center build-out and trade policy shifts are affecting supply chains on multiple fronts.

Aug 15, 2026

Supertanker rates near $500,000 a day as Hormuz talks stall, threatening a diesel crunch this winter

Supertanker rates near $500,000 a day as Hormuz talks stall, threatening a diesel crunch this winter

Supertanker rates have surged to nearly $500,000 a day amid stalled peace talks concerning the Strait of Hormuz. This situation threatens to tighten diesel supplies as winter approaches. The geopolitical tensions in the region are impacting global transportation and energy markets.

  • 01Supertanker rates have reached almost $500,000 a day due to disruptions in the Strait of Hormuz.
  • 02Stalled peace talks in the region risk tightening diesel supplies ahead of the winter season.
  • 03Geopolitical tensions in the Middle East are affecting global transportation and energy markets.

Aug 15, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512