Skip to content
‹ Back to IndustriesTransportation

Creating The Technology that Powers Self-Driving Platforms: Roads, Rails, & Rides

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Robert Day, Director of Autonomous Vehicles at ARM. Our conversation starts with just what ARM is and how their technology touches our everyday lives. More specifically, how their technology is making autonomous vehicle concepts into a reality. Robert breaks…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

·
Share
Creating The Technology that Powers Self-Driving Platforms: Roads, Rails, & Rides

Free workspace

Turn your Transportation expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Robert Day, Director of Autonomous Vehicles at ARM. Our conversation starts with just what ARM is and how their technology touches our everyday lives. More specifically, how their technology is making autonomous vehicle concepts into a reality.

Robert breaks down the field of autonomous vehicles into two platforms: 1) cars that we drive in, applications where self-driving features are introduced to assist us; and 2) cars that we sit in, applications in which the rider has no control over the movements of the vehicle. The latter of the two is what Robert sees as more likely to be introduced first. These fit-for-purpose vehicles, using the ODD (Operational Design Domain) concept, will likely be in use within the next three to four years for the movement of goods. The car that we drive in platform continues to improve with self-driving features like adaptive cruise control, lane departure warning, and automatic breaking, but the final burden of safety still falls on the driver. The greatest challenge of these new self-driving technologies operating the vehicle is keeping the driver engaged. Robert describes how the use of on-board cameras, to monitor the habits of the driver, are being implemented to ensure those safety standards are met. In terms of commercial trucking applications, Robert describes vehicle platooning as a way of moving products that combines the technologies. Doing so allows an increased number of self-driving platforms to be controlled by just one steward. This method is also beneficial in offsetting the high costs associated with getting the new technology funded.

In our conversation, Robert also discusses how California has their own Autonomous Vehicle Disengagement Report. A database of autonomous miles driven, and the number of system disengagements made. The annual report for 2019 has contributions from thirty-six different companies. Additionally in California, the DMV is now issuing three different type of autonomous vehicle permits. Including a permit for platforms which do not have traditionally required safety features like a driver windshield or steering wheel.

The future of self-driving platforms is likely to start in smaller segments like delivery of goods and first mile/last mile passenger initiatives. But make no mistake, self-driving cars are definitely on their way to where you live. And thanks to organizations like ARM, that technology is being made better every day through the efforts of individuals like Robert Day.

To keep up with news, insights, history, and more in the transportation industry, stay tuned to MarketScale’s Transportation publication here.

Catch up on all episodes of Roads, Rails, & Rides!

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Transportation, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Transportation Insights

What Cutter & Buck's second AutoStore warehouse in Texas tells cube storage buyers

What Cutter & Buck's second AutoStore warehouse in Texas tells cube storage buyers

Cutter & Buck's Grand Prairie, Texas, site is its second AutoStore system, designed for 1,256 bin presentations per hour and linking AutoStore output to embroidery by conveyor. Kardex reports a 60% reduction in peak-season labor hours at the first system in Renton, Washington. Buyers should ask suppliers which customers expanded or came back for a second site.

  • 01The best reference a cube storage vendor can offer is a customer who ran the first system for several years and then ordered a second one.
  • 02Grand Prairie is designed for 1,256 bin presentations per hour, with simulated results averaging 1,284. Both are design and simulation figures, not measured output.

Nov 11, 2026

Toyota revives Scion with KEI-01 kei truck for U.S. fleets in 2027

Toyota revives Scion with KEI-01 kei truck for U.S. fleets in 2027

Toyota Motor North America has revived Scion as Scion by Toyota, and its first vehicle is the KEI-01, a compact kei truck arriving in the U.S. in the second half of 2027. Initial sales will focus on fleet customers through a pilot program and a small network of Scion by Toyota dealers, and Toyota said it may consider limited retail sales later. The right-hand-drive truck will be built in Indiana and is limited to 25 mph as a low-speed vehicle.

  • 01The KEI-01 arrives in the U.S. in the second half of 2027, with initial sales focused on fleet customers through a pilot program.
  • 02Toyota Indiana will assemble the truck, backed by a $34 million investment that Toyota says will add about 50 new jobs.
  • 03As a low-speed vehicle under FMVSS No. 500, the right-hand-drive KEI-01 has a 25 mph top speed and a payload of up to 600 pounds.

Nov 10, 2026

project44 shipper new ARR grew 49% in Q3

project44 shipper new ARR grew 49% in Q3

Large new-logo wins pushed average selling prices for new project44 shipper customers to a company high in fiscal Q3, and new annual recurring revenue rose 49%. The open question is whether bigger deals mean shippers are moving real freight procurement and execution onto Intelligent TMS. Adoption is the real test.

  • 01Claims of up to 4% lower freight costs and up to 17% better on-time delivery are ceilings. The useful test is what the system does on lanes and modes that match a shipper's own network.

Nov 10, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512