Skip to content
MarketScale
‹ Back to IndustriesTransportation

E-Scooters––A Better Alternative to E-Bicycles

Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” In other words, while people often understand a problem, they may use old paradigms that produce a less innovative solution. Take the issue of the “last mile”. Most major cities offer public transportation such as subways, commuter trains,…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share

Get featured

Want to get featured in MarketScale Transportation?

Create a free MarketScale workspace and get your company's expertise featured across our Transportation coverage. No credit card, no demo required.

Request an invite

Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.”

In other words, while people often understand a problem, they may use old paradigms that produce a less innovative solution. Take the issue of the “last mile”. Most major cities offer public transportation such as subways, commuter trains, elevated rail, and busses. But how can commuters get to their final destination from the station or bus stop? Segway Founder Luke Gao commented jokingly: “Many companies decided that since many consumers seemed to want bicycles, manufacturing e-bicycles powered by a motor was the obvious and easy conclusion.” But as Henry Ford pointed out, people don’t necessarily know what they want. Instead, they vote with their wallets. Data by shared micro-mobility companies have shown a more innovative solutions has emerged: the e-scooter. Studies by these companies also independently have shown that given the choice, riders tend to choose e-scooter over e-bikes in the ratio of 5:1!

Personal Electric Vehicles are Helping to Fill the Transportation Gap

Of course, the last mile issue is not new. For decades, commuters in cities have walked or taken a taxicab from public transportation to speed up their commute. And the advent of ride-sharing programs is just a new twist on an old theme. Today’s commuters, however, want solutions that are quick and convenient. This has led to the development of smaller personal electric vehicles, such as electric bicycles and electric scooters. This innovative form of one-person transportation presents a cost-effective, eco-friendly way to move around a crowded urban environment.

E-Scooters Have Clear Advantages over E-Bikes

E-scooters and e-bikes are both viable alternatives for city commuting, but when you compare the two, electric scooters have a number of clear advantages. Compared with electric bicycles, e-scooters are smaller and more lightweight. That means they can be easily folded and carried into an office or onto public transportation. Typically, e-scooters are also less expensive, making them perfect for folks who already must contend with the high costs of living in a major city. Because they’re compact and maneuverable, many times an electric scooter will get commuters to their destinations faster than an e-bike. Better yet, they won’t arrive as a sweaty mess in wrinkled clothes. Finally, compared to e-bikes, e-scooters are approachable and easy to use, leading to perhaps the biggest advantage of all: e-scooters are fun!

KickScooters Powered by Segway Lead the Way

Consumers have voted, and e-scooters are the clear winner. That explains that why Segway is far ahead of the competition who fell into the “fast horse” trap. Luke Gao, CEO of Segway-Ninebot, had a vision that led to the early development of Powered by Segway scooters.

“Three years ago, we studied the form factor of a kick scooter. We found it was the most optimized and compact form, yet it’s easy to learn and ride. It also gave you sense of safety as your feet are closer to the ground. We immediately kicked off three teams to simultaneously develop and manufacture different models of kick scooter products. This vision paid off, and recently it proved to be a significant advantage compared to our competitors both in terms of scalability and speed to market.” 

Today’s urban commuters want speed, affordability, and convenience. The KickScooter Powered by Segway is an ideal solution. The Net Scooters, for example, delivers enhanced speed and range, while also being comfortable and lightweight, making it an ideal choice for city-based commuters looking for an innovative and enjoyable way to cover the last mile.

Learn more at PoweredBy.Segway.com!

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Transportation Insights

Get new expert content in your inbox.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

Diesel at $5.85 a gallon is turning 2026 peak season into a pricing exercise

Diesel at $5.85 a gallon is turning 2026 peak season into a pricing exercise

U.S. diesel hit a record $5.85 a gallon, Transport Topics reported, adding fuel surcharge and accessorial pressure heading into the 2026 peak season. Amazon Shipping is also raising holiday delivery surcharges, with the highest rate running Nov. 22 to Dec. 26, Supply Chain Dive reported.

  • 01Fuel is back in the contract as a first-order variable: at $5.85 per gallon, shippers that still treat fuel as “market noise” will see volatility show up in accessorials and routing-guide compliance.
  • 02Cost pressures are stacking: when record diesel, higher parcel peak surcharges, and port constraints tighten at once, the operational advantage shifts to forecast accuracy and pull-forward planning, not rebids that cannot fix fuel exposure.
  • 03Port capex is becoming a procurement input: the $6.7B five-year equipment need is a leading indicator that terminal productivity constraints may persist even without headline congestion.

Sep 6, 2026

Kenco’s 20-agent target puts AI workflow control at the center of logistics tech

Kenco’s 20-agent target puts AI workflow control at the center of logistics tech

DeepFabric plans to deploy 20 supply-chain AI agents at 3PL Kenco within 12 months, according to FreightWaves. That’s a new benchmark for agent rollouts. The limiting factor is data rights, integration scope, and who controls exception handling.

  • 01“20 agents in 12 months” is a new benchmark, it implies multi-workflow automation, not a single chatbot pilot.
  • 02Logistics AI is moving to the execution edge, inside TMS and last-mile orchestration layers, where the risk is who can override a decision when service breaks.

Sep 4, 2026

Freight routing tools and load boards are building trust into the workflow

Freight routing tools and load boards are building trust into the workflow

Highway has launched its Trusted Freight Exchange for identity-verified carriers and vetted brokers, with payments, credit and rate intelligence powered by Triumph, according to Commercial Carrier Journal. NT Logistics is selling Routing-as-a-Service Plus as a managed, human-in-the-loop routing function that can start delivering optimized daily routes within about two weeks, Food Logistics reported. In parallel, Fleetio expanded its integration with Motive with two-way DVIR synchronization and automatic Motive Card fuel transaction imports, CCJ reported, a signal that “who can write back” into an operational system is becoming as important as who can read the data.

  • 01If a platform can verify identity and settle payment inside the same workflow, the ‘load board’ starts behaving more like procurement software, and broker onboarding and carrier vetting become configuration work, not a back-office process.
  • 02Managed routing is moving down-market: NT Logistics’ promise of onboarding via spreadsheet or API and benefits in roughly two weeks is a practical benchmark for private fleets still routing in Excel.
  • 03Two-way integrations (like Fleetio’s DVIR closeout back into Motive) raise the stakes of data permissions, change-control and auditability, especially for fleets that authorize third-party connections to telematics accounts.

Sep 3, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512