Is Your Food Truck Making the Right Impression?

No matter how fantastic the food you serve, it can be challenging to build a successful food truck business without exceptional branding. While a food truck’s mobility is one of its most essential features, it can make branding a little more difficult. Customers need to know your brand at first sight. For that, you need a high-quality, engaging truck wrap.

Food trucks need their wraps to serve three distinct purposes: branding, advertising, and a storefront. When a wrap can meet all these goals, you can feel confident that it’s working on behalf of your business.

Effective Food Truck Branding 

Food trucks often end up in the same place, surrounded by large crowds. With dozens of competing trucks around, it’s vital that consumers can recognize your truck from across a crowded festival.

That’s what branding is all about, but it doesn’t happen by accident. To build a successful brand, you must start before you ever wrap your truck. Successful branding delivers a clear message. This message could be that your food is delicious, unique, healthy, or fit for a specific type of consumer.

Your brand should also make you more credible, foster loyalty through emotional connection, and, most importantly, convince consumers to buy your product. If that seems like a tall order, try breaking it down to the essentials. If your brand was a person, how would she describe herself?

Is she quirky, fun, and an Instagram star? Is she vegan, healthy, and not afraid to try new things? These questions can help guide your brand, and your vehicle wrap can visually convey those qualities.

Wraps Make Awesome Advertising 

Put your truck to work, even when you’re driving from one stop to another. Vehicle wraps are incredibly useful advertising for any small business, especially one that travels as much as a food truck. The Outdoor Advertising Association of America (OAAA) found that vehicle wraps have the lowest cost-per-impression rate of any medium.

For the money, you couldn’t get better reach–not with Facebook, television, or a billboard. However, the advertising is only as effective as the graphics are good. If the wrap looks unprofessional, messy, or illegible, it won’t draw in customers.

Make Your Wrap Function

While any business can use a wrap for branding and advertising, food trucks are in the unique position of needing it to be a storefront as well. Your truck needs a menu board no matter what, and cleverly incorporating it into your wrap can be effective.

On the Move can help you ensure that your food truck wrap fills all these needs. We are a one-stop shop that can help you with everything from renting the truck to the wrap’s design and installation. Learn how we can help you make your food truck dreams come true.


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