Honda Autonomous Driving is the First Level-3 System from US Manufacturer

Watch out Tesla – Honda has announced their latest innovation in autonomous driving with “Sensing 360.” Honda plans to roll out this technology suite globally in 2024. Honda autonomous driving will feature assisted driving features like “Autonomous emergency braking with expanded cross-traffic, pedestrian detection capabilities, front cross-traffic alert, active lane-change assist (blind-spot monitoring), [and] lane-change collision mitigation (blind-spot assist).”

Honda autonomous driving, “Sensing 360” is meant to be a level-3 self-driving vehicle making it the only US brand past level-2. A level-3 system means it is fully auto-pilot and the driver will only need to operate when they choose to.

While other transportation giants like Ford, GM, and Mercedes offer similar technologies, it is important to remember that none of these platforms offer a truly autonomous driving experience. According to Vitaly Golomb, Partner at Drake Star Partners, these companies will continue to roll out incremental improvements, but fully autonomous driving remains decades away.

Vitaly’s Thoughts

“Honda is the latest company to announce plans for advanced driving assist. Though Tesla is known for promising full self driving for the last nine years and recently opening up its beta system publicly, legally it is still classified as a level 2 system with all responsibility firmly in the driver’s hands. Rivian, Mercedes, Ford, GM, and others already offer advanced assistive systems today that will auto steer, keep up with traffic, and in limited cases already change lanes.

In practice, we will see continued incremental improvements in these assistive systems with increasingly more automated functionality over the rest of the decade. The first fully autonomous system also exist, but they are in controlled, off road environments. On roads, we see dedicated applications like Cruise, Waymo, and Zoox coming well before true door to door autonomy in privately owned vehicles.”

Follow us on social media for the latest updates in B2B!

Image

Latest

IP730D
One Radio, Three Networks, Seamless Coverage: Meet the IP730D
February 4, 2026

The IP730D is a true game-changer in professional communications, blending LTE, IDAS, and analog networks into one powerful hybrid radio. Designed for flexibility and confidence in the field, it uses dual PTT buttons to let users transmit and receive across networks seamlessly—delivering reliable, wide-area coverage wherever it’s needed. From the moment it comes out of…

Read More
IP-M60
One Device, Two Networks: Meet IP-M60, the World’s First LTE and VHF Marine Hybrid Transceiver
February 4, 2026

The IP-M60 sets a new standard in marine communications by bringing LTE and VHF into a single, purpose-built hybrid transceiver. It uniquely combines a traditional VHF marine transceiver—relied on worldwide for maritime safety—with LTE connectivity for long-range, land-based communication within cellular coverage. By uniting these two networks in a single handheld device, the IP-M60…

Read More
solo sailing
Solo Sailing Around the World Demands Reliable Communication, Sound Judgment, and a Respect for Risk
February 4, 2026

For most people, crossing an ocean by sail sits firmly in the realm of the dangerous and impractical. Doing it alone, on a small boat, means weeks without land, crew, or margin for error. While modern adventure is often designed to feel safe and predictable, solo ocean sailing offers none of that—only isolation, consequence, and…

Read More
NFL Linebacker
Former NFL Linebacker Thomas R. Williams Talks about Life after Football
February 4, 2026

On this episode of the Through the Storm podcast with Dr. Travis Hearne, Travis sits down with former NFL linebacker, leadership expert, author, and all-around amazing human, Thomas R. Williams.  Since 2018, Thomas R. Williams has been a proud member of The Jon Gordon Speaking Team, dedicated to developing positive leaders and fostering stronger,…

Read More