Honda Autonomous Driving is the First Level-3 System from US Manufacturer

Watch out Tesla – Honda has announced their latest innovation in autonomous driving with “Sensing 360.” Honda plans to roll out this technology suite globally in 2024. Honda autonomous driving will feature assisted driving features like “Autonomous emergency braking with expanded cross-traffic, pedestrian detection capabilities, front cross-traffic alert, active lane-change assist (blind-spot monitoring), [and] lane-change collision mitigation (blind-spot assist).”

Honda autonomous driving, “Sensing 360” is meant to be a level-3 self-driving vehicle making it the only US brand past level-2. A level-3 system means it is fully auto-pilot and the driver will only need to operate when they choose to.

While other transportation giants like Ford, GM, and Mercedes offer similar technologies, it is important to remember that none of these platforms offer a truly autonomous driving experience. According to Vitaly Golomb, Partner at Drake Star Partners, these companies will continue to roll out incremental improvements, but fully autonomous driving remains decades away.

Vitaly’s Thoughts

“Honda is the latest company to announce plans for advanced driving assist. Though Tesla is known for promising full self driving for the last nine years and recently opening up its beta system publicly, legally it is still classified as a level 2 system with all responsibility firmly in the driver’s hands. Rivian, Mercedes, Ford, GM, and others already offer advanced assistive systems today that will auto steer, keep up with traffic, and in limited cases already change lanes.

In practice, we will see continued incremental improvements in these assistive systems with increasingly more automated functionality over the rest of the decade. The first fully autonomous system also exist, but they are in controlled, off road environments. On roads, we see dedicated applications like Cruise, Waymo, and Zoox coming well before true door to door autonomy in privately owned vehicles.”

Follow us on social media for the latest updates in B2B!

Image

Latest

Lisa Bischoff
Through the Storm with Lisa Bischoff, Jewel Thief and Computer Hacker turned World-Changing Leadership Expert
February 21, 2025

In this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with jewel thief, computer hacker, and world-changing leader, Lisa Bischoff. Lisa’s life is a testament to the power of transformation. Her journey has taken her from being an electrical engineer to a hacker, a jewel thief, and now, a transformational coach…

Read More
Ellendale AI Data Center
Applied Digital Ellendale AI Data Center: January 2025 Update
February 20, 2025

The new year brings continued momentum at Applied Digital’s Ellendale AI Data Center, with key milestones reinforcing its role in next-generation AI infrastructure. Construction activities in the west chiller plant are nearing completion, finalizing critical cooling capabilities. Fiber and network rooms have been successfully powered on, enhancing the facility’s connectivity readiness. Electrical terminations are…

Read More
agency
More than An Agency
February 20, 2025

Rogue Marketing sets itself apart from traditional agencies by taking a dynamic, results-driven approach rather than a rigid, transactional one. Unlike conventional agencies that simply execute a pre-planned strategy regardless of its performance, Rogue adapts in real time. If a campaign isn’t working halfway through, they pivot immediately to improve outcomes rather than waiting…

Read More
rogue marketing
Different Drives Results
February 20, 2025

Partnering with Rogue Marketing proved to be a game-changer for our dental practices. When we set out to refine our marketing strategy with a focus on patient growth and revenue generation, Rogue provided a fresh and unconventional approach. Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising, Rogue helped…

Read More