Honda Autonomous Driving is the First Level-3 System from US Manufacturer

Watch out Tesla – Honda has announced their latest innovation in autonomous driving with “Sensing 360.” Honda plans to roll out this technology suite globally in 2024. Honda autonomous driving will feature assisted driving features like “Autonomous emergency braking with expanded cross-traffic, pedestrian detection capabilities, front cross-traffic alert, active lane-change assist (blind-spot monitoring), [and] lane-change collision mitigation (blind-spot assist).”

Honda autonomous driving, “Sensing 360” is meant to be a level-3 self-driving vehicle making it the only US brand past level-2. A level-3 system means it is fully auto-pilot and the driver will only need to operate when they choose to.

While other transportation giants like Ford, GM, and Mercedes offer similar technologies, it is important to remember that none of these platforms offer a truly autonomous driving experience. According to Vitaly Golomb, Partner at Drake Star Partners, these companies will continue to roll out incremental improvements, but fully autonomous driving remains decades away.

Vitaly’s Thoughts

“Honda is the latest company to announce plans for advanced driving assist. Though Tesla is known for promising full self driving for the last nine years and recently opening up its beta system publicly, legally it is still classified as a level 2 system with all responsibility firmly in the driver’s hands. Rivian, Mercedes, Ford, GM, and others already offer advanced assistive systems today that will auto steer, keep up with traffic, and in limited cases already change lanes.

In practice, we will see continued incremental improvements in these assistive systems with increasingly more automated functionality over the rest of the decade. The first fully autonomous system also exist, but they are in controlled, off road environments. On roads, we see dedicated applications like Cruise, Waymo, and Zoox coming well before true door to door autonomy in privately owned vehicles.”

Follow us on social media for the latest updates in B2B!

Image

Latest

beauty
Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype
March 25, 2026

Walk into any beauty aisle—or scroll through your feed for five minutes—and it’s clear the industry is obsessed with what’s new. New formulas, new trends, new “rules.” But for many women, especially those who’ve been using makeup for decades, the question isn’t what’s new—it’s what actually works. And increasingly, the answer isn’t coming from the…

Read More
Physician
Fixing the Physician Experience: Why Advocacy Is Healthcare’s Next Frontier
March 25, 2026

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone. As healthcare systems face growing staffing shortages and rising patient demand, the…

Read More
career
From Starting Over In A New Country To Reaching The C-Suite: A CFO’s Career Comeback
March 25, 2026

Global mobility is reshaping the modern workforce, with millions of professionals relocating each year in pursuit of opportunity, stability, or growth. Yet behind the headlines of talent migration lies a quieter, more difficult truth: restarting a career from scratch—even after years of success—is far more common than people expect. In fact, many skilled immigrants…

Read More
AI in school
How AI is Changing the Safeguarding Landscape
March 24, 2026

This episode of “Safeguarding in Focus,” hosted by Sam Eustace, features Lucie Welch, an expert in primary education and safeguarding from Services for Education. The discussion centers on how AI is transforming the safeguarding landscape in schools, exploring both the risks and opportunities presented by this rapidly evolving technology. Key takeaways: Schools must address…

Read More