Honda Autonomous Driving is the First Level-3 System from US Manufacturer

Watch out Tesla – Honda has announced their latest innovation in autonomous driving with “Sensing 360.” Honda plans to roll out this technology suite globally in 2024. Honda autonomous driving will feature assisted driving features like “Autonomous emergency braking with expanded cross-traffic, pedestrian detection capabilities, front cross-traffic alert, active lane-change assist (blind-spot monitoring), [and] lane-change collision mitigation (blind-spot assist).”

Honda autonomous driving, “Sensing 360” is meant to be a level-3 self-driving vehicle making it the only US brand past level-2. A level-3 system means it is fully auto-pilot and the driver will only need to operate when they choose to.

While other transportation giants like Ford, GM, and Mercedes offer similar technologies, it is important to remember that none of these platforms offer a truly autonomous driving experience. According to Vitaly Golomb, Partner at Drake Star Partners, these companies will continue to roll out incremental improvements, but fully autonomous driving remains decades away.

Vitaly’s Thoughts

“Honda is the latest company to announce plans for advanced driving assist. Though Tesla is known for promising full self driving for the last nine years and recently opening up its beta system publicly, legally it is still classified as a level 2 system with all responsibility firmly in the driver’s hands. Rivian, Mercedes, Ford, GM, and others already offer advanced assistive systems today that will auto steer, keep up with traffic, and in limited cases already change lanes.

In practice, we will see continued incremental improvements in these assistive systems with increasingly more automated functionality over the rest of the decade. The first fully autonomous system also exist, but they are in controlled, off road environments. On roads, we see dedicated applications like Cruise, Waymo, and Zoox coming well before true door to door autonomy in privately owned vehicles.”

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More