Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

How To Prepare for an Unpredictable 2021

Just about everyone on the world was thrilled to tear off the final page of the 2020 calendar and get a fresh start in the new year. But, while there is light at the end of the tunnel as the world continues to grapple with the COVID-19 pandemic, the upcoming year could have just…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Samba Safety on MarketScale.

Share

Just about everyone on the world was thrilled to tear off the final page of the 2020 calendar and get a fresh start in the new year.

But, while there is light at the end of the tunnel as the world continues to grapple with the COVID-19 pandemic, the upcoming year could have just as many twists and turns as the one that preceded it.

That’s why Eric Waldinger, Chief Marketing Officer for SambaSafety, believes planning is critical, with companies doing their best to assert their influence over the variables they’re able to control.

“Being prepared for any unexpected losses or incidents that come up is one that you’re going to be able to control in 2021,” Waldinger said.

SambaSafety’s Driver Monitoring tool is one way to do just that, with Waldinger highlighting eight key benefits to the program, including risk mitigation, reducing workload thanks to not pulling MVRs, automating safety programs and simply encouraging safer driving with monthly violations and accidents going down when people understand they’re being monitored.

“If I was able to tell you there was a product out there that could reduce crashes, keep your employers safer and substantially reduce the risk footprint of your organization while saving you significant dollars … Why would you not use this?” Waldinger said.

Samba Safety

Part of this channel

Samba Safety

Continuous driver monitoring for safer, more compliant fleets.

Visit the channel →

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512