Imports in the U.S. are ‘not dropping off a cliff’

U.S. containerized throughput continues to trend far behind the bumper crop years of 2021 and 2022, but the situation is not as dire as some analysts suggest.

Indeed, one supply chain expert believes that the current numbers reflect a market correction toward a trend that has been developing for years.

“While I’ve read many articles frame the decline in containerized imports to the USA as a ‘collapse’ or ‘falling off a cliff’, the data so far for 2023 suggests a far less catchy headline: regression to the mean,” said Jason Miller, supply chain professor at Michigan State University.

Professor Miller has produced a graph showing the upward trend of U.S. containerized imports over a 20-year period, with occasional movements up or down from the trend but always reverting back to it.

He calls attention to the years 2020 through 2023, saying that 2021 and especially 2022 are “outliers” in terms of the number of imports, meaning they were unusually high those years. But he says that “2023 is perfectly on that long-term trendline and that is the “textbook definition of regression to the mean.”

He acknowledges that regression to the mean of containerized trade is “painful” but he insists that we are not in a situation today that looks anything like the global financial crisis of 2008 and especially 2009 which saw imports “fall off a cliff.”

In fact, he claims that on a monthly pattern 2023 is “back to pre-Covid seasonal patterns” as April 2023 saw metric tonnage of containerized imports 7.4% above April 2019 levels.

By way of an outlook, Miller claims that shippers should plan for containerized import activity “about 5-10% above 2019 levels” for the rest of 2023.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More