Listen: Transportation News Of The Week

 

In world where everything is headed in an automated direction, driverless cars seem to be the hot button issue right now. Even though the benefit of driverless cars seems to be great, safety concerns are top of mind. At the latest CES event in Las Vegas, Jim Hackett, CEO of Ford Motor Company stated, “Transport Systems in most major cities have reached capacity. It’s time to bring our streets into the sharing economy.” Of course, this speech generated a huge level of excited as this foresighted a complete redesign of the urban transportation system as we know it. However, with the rise of automated vehicles in the sight of all major automakers also comes the concern of driverless vehicle hacking. In fact, earlier this year, the University of Michigan deployed a small team of researchers in which they proved a dangerous scenario is easily a possibility for autonomous vehicles as one small decal placed on a stop sign could confuse it into perceiving it as a 45 mph sign. This has the led the US Department of Transportation to push autonomous vehicle makers to release cyber-security statements for the consumer, however, it is not mandatory. So with these safety concerns, it definitely has slowed down certain companies from utilizing this technology right off the bat, although, Google’s self-driving car unit has already been seen on the roads and even GM plans to have cars without a steering wheel or pedals by sometime in the next year. Rideshare companies like Uber are being cautious in saying that they simply won’t see out driverless car alternatives without the oversight of a human supervisor until these cars are proven save for the customer. With all this being said, it’s obvious that autonomous vehicles will be on the road before we know it, but the question still remains of when that will be the case as we as what is going to be done to maximize the security of each and every rider. To check out more Transportation Technology news, follow us on Twitter @TranspoTechMKT and make sure to visit our publication at marketscale.com to see what all we have to offer!

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More