Mitsubishi Logisnext & Phantom Auto Make Forklift Driving a Desk Job

Two titans of industrial vehicles announced a partnership this may, with Phantom Auto and Mitsubishi Logisnext coming together to reshape the face of the industry and the ways employees interact with forklifts.

According to an announcement of the partnership in Bloomberg this May, the partnership will “offer forklifts that can rove around a warehouse in California, controlled by workers sitting at a desk a continent away.”

Can forklift operation really become a desk job? Absolutely, said Elliot Katz, Co-founder and Chief Business Officer of Phantom Auto, and Brian Markison, Senior Manager of AGV Partner Sales at Mitsubishi Logisnext Americas, the guests for this episode of Ground Truth, a Phantom Auto Podcast.

Host Tyler Kern and the duo dove headfirst into the partnership and what it means for the warehouse floor, where it’s set to literally revolutionize the way organizations operate across a wide range of industries.

“We are honored to be working directly with Mitsubishi Logisnext,” Katz said. “[We’re going to] integrate our software, leverage their dealer network for service and maintenance, have Phantom-powered forklifts built and shipped straight from the Logisnext factory floor, and deploy our solution to existing Mitsubishi Logisnext customers.

“Our customers are chomping at the bit to get involved.”

Follow us on social media for the latest updates in B2B!

Image

Latest

university
The Employer University Alignment Journey with Kristen Fox, CEO of Business-Higher Education Forum
March 16, 2026

Across the U.S., the conversation about the value of a college degree is increasingly tied to one central question: Does higher education actually prepare students for the workforce? As artificial intelligence reshapes how work gets done and employers rethink the skills they need, universities are under growing pressure to ensure graduates leave not just…

Read More
private equity
How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy
March 13, 2026

Artificial intelligence is rapidly transforming how organizations evaluate risk, analyze markets, and drive operational efficiency. In financial services alone, global AI spending is projected to surpass $97 billion by 2027, reflecting how deeply data-driven technologies are reshaping decision-making. For private equity firms—where hundreds of potential investments may be screened each year—the ability to analyze information…

Read More
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
March 12, 2026

Gone are the days when a hospital was simply a place where patients received care. Today’s hospitals are rapidly evolving into highly connected ecosystems powered by advanced technology, networked devices, and real-time data. The modern hospital is no longer confined to physical walls—it’s a dynamic digital environment where data flows seamlessly, AI supports clinical decisions,…

Read More
career
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…

Read More