The Impact of Free EV Rideshare on the Electric Vehicle Market

 

Electric vehicles (EVs) have become a hot topic in recent years, as more and more people are becoming aware of the benefits to the environment and their finances. One of the biggest hurdles to EV adoption is the lack of public charging infrastructure, which has deterred many from making the switch. However, a new initiative is hoping to change that by offering free EV rideshare in Kissimmee, Florida.

The program is aimed at educating the public about the benefits of EVs, and it has been receiving a lot of attention. The question is, will it be effective in getting more people to switch to EVs and will it lead to more EVs on the road?

Joshua Aviv, founder and CEO of Spark Charge, discusses the correlation between more people being exposed to electric vehicles, assessing the Impact of Free EV Rideshare on Market Adoption.

Josh’s Thoughts

“Hello everyone. My name is Josh Aviv, Founder and CEO of Spark Charge. At Spark Charge, we created the world’s first on-demand mobile charging network, where we actually bring the range to you, the EV owner, or to EV fleets. We show up with the push of a button, plug in and charge your car every single day. I think free EV ride share is a great idea!

When we think about it, the more people that we can expose to electric vehicles, the more adoption we’ll see. If people get to experience electric vehicles, especially in communities or places where typically charging isn’t available, or EV ride share, EV ownership isn’t as prevalent. Then we’ll actually see a greater interest in owning electric vehicles.

So I think free EV ride share, giving people rides in EVs is gonna tremendously help grow the electric vehicle market. We’ve even been able to see this with other companies such as Hertz, where Uber drivers now have started to adopt electric vehicles after being able to drive them for a while, and customers are starting to ask more questions about where electric vehicles are, what it is to drive them and things like that when riding an electric vehicle.

So I think this is a great idea. So, when we think about the rising cost of EV, if the prices go too high, we’ll definitely start to see the market take a hit. However there are multiple benefits to owning an electric vehicle above just the lower cost to charge versus gas. There’s a lot of less pollution.

There’s a lot less noise pollution when we think about it. Will higher prices on EV charging affect electric vehicle adoption, absolutely, but it won’t be the end all be all, and I think we won’t see electric vehicle charging prices go above gas prices for a long time.”

Article by Galina Mikova

Follow us on social media for the latest updates in B2B!

Image

Latest

AI
What Does Winning Look Like in the Age of AI-Driven Marketing?
November 24, 2025

As AI-powered tools—from agentic browsers to enterprise copilots—rapidly reshape how consumers search, learn, and buy, leaders are being forced to rethink not just their tech stack, but their teams, processes, and expectations. With 92% of companies planning to increase AI investments while only 1% consider their deployments mature, a clear disconnect emerges between AI excitement…

Read More
Karen Alter
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
November 24, 2025

As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More
SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More