The Impact of Free EV Rideshare on the Electric Vehicle Market

 

Electric vehicles (EVs) have become a hot topic in recent years, as more and more people are becoming aware of the benefits to the environment and their finances. One of the biggest hurdles to EV adoption is the lack of public charging infrastructure, which has deterred many from making the switch. However, a new initiative is hoping to change that by offering free EV rideshare in Kissimmee, Florida.

The program is aimed at educating the public about the benefits of EVs, and it has been receiving a lot of attention. The question is, will it be effective in getting more people to switch to EVs and will it lead to more EVs on the road?

Joshua Aviv, founder and CEO of Spark Charge, discusses the correlation between more people being exposed to electric vehicles, assessing the Impact of Free EV Rideshare on Market Adoption.

Josh’s Thoughts

“Hello everyone. My name is Josh Aviv, Founder and CEO of Spark Charge. At Spark Charge, we created the world’s first on-demand mobile charging network, where we actually bring the range to you, the EV owner, or to EV fleets. We show up with the push of a button, plug in and charge your car every single day. I think free EV ride share is a great idea!

When we think about it, the more people that we can expose to electric vehicles, the more adoption we’ll see. If people get to experience electric vehicles, especially in communities or places where typically charging isn’t available, or EV ride share, EV ownership isn’t as prevalent. Then we’ll actually see a greater interest in owning electric vehicles.

So I think free EV ride share, giving people rides in EVs is gonna tremendously help grow the electric vehicle market. We’ve even been able to see this with other companies such as Hertz, where Uber drivers now have started to adopt electric vehicles after being able to drive them for a while, and customers are starting to ask more questions about where electric vehicles are, what it is to drive them and things like that when riding an electric vehicle.

So I think this is a great idea. So, when we think about the rising cost of EV, if the prices go too high, we’ll definitely start to see the market take a hit. However there are multiple benefits to owning an electric vehicle above just the lower cost to charge versus gas. There’s a lot of less pollution.

There’s a lot less noise pollution when we think about it. Will higher prices on EV charging affect electric vehicle adoption, absolutely, but it won’t be the end all be all, and I think we won’t see electric vehicle charging prices go above gas prices for a long time.”

Article by Galina Mikova

Follow us on social media for the latest updates in B2B!

Image

Latest

From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More
Detroit's workforce
Powering Up Detroit’s Workforce: How Per Scholas Is Connecting Local Talent to Tech and Energy Careers
November 18, 2025

Detroit is undergoing a once-in-a-generation transformation—one driven by innovation, community leadership, and an urgent demand for a new kind of workforce. As energy and tech sectors accelerate, organizations and employers are racing to prepare Detroit’s workforce for jobs that didn’t exist a decade ago. Workforce researchers note that tech-enabled roles across industries are growing…

Read More