Virtual Reality Seeks to Take the Unfortunate Reality Out of Airports

Airports do not have a reputation as an enjoyable and entertaining space. Travelers must spend hours lounging by gates in order to get to their destination and ways of passing the time can be limited. Recently though, airports are partnering with technology companies to create products that foster a peaceful and, sometimes joyous, atmosphere for travelers.

John F. Kennedy International Airport in New York City in June partnered with PeriscapeVR to bring travelers a new form of entertainment in its international terminals. The virtual reality technology provider installed 12 stations throughout the airport to create a unique Experience Center around virtual reality. Users can escape the airport hustle by catching a mesmerizing deep-sea experience surrounded by whales and sea anemones in one offering, for example.

With tens of millions of passengers passing through the terminals annually, PeriscapeVR has realized that airports provide the perfect entertainment location: a captive audience surrounded by a dearth of options.

It is not all about entertainment though. Technology is making airports more efficient as well.

At Boston’s Logan International Airport, JetBlue allows travelers to have their photo taken at the gate instead of showing their boarding materials. A camera connects the image with U.S. Customs and Border Protection to verify the flight information. If the data matches the person’s image, he or she will be free to board without having to show the gate agent a single piece of paper.

London’s Heathrow Airport recently installed 26 biometric-enabled self-service boarding gates for a smoother boarding process as well.

Robots are becoming commonplace in airports as they can fulfill a variety of duties both behind-the-scenes and directly with customers. Robots at Amsterdam’s Schiphol Airport handle bags, while robots at Germany’s Düsseldorf Airport are parking cars. Tokyo’s Haneda Airport is testing 17 robots to perform several cleaning, transportation and information tasks ahead of the 2020 Summer Olympics.

Overall, airlines and airports aim to streamline the transportation process through innovative technology. Whether it is entertainment through VR or biometric-enable technology, these new tools hope to create a better traveling environment. 

https://www.futuretravelexperience.com/2018/01/10-technology-trends-airlines-airports-2018/ 

https://www.cntraveler.com/story/jetblue-is-testing-facial-recognition-technology-to-replace-boarding-passes-and-ids

Follow us on social media for the latest updates in B2B!

Image

Latest

college
The New Playbook for College ROI: Podium Education’s Scalable Model for Real-World Learning
November 12, 2025

The debate around the return on investment (ROI) of a four-year degree has reached a fever pitch. As tuition costs rise and employers question the value of traditional credentials, higher education leaders are rethinking how to make college more career-relevant. Experiential learning—work-based and project-based education embedded within curricula—is emerging as one of the most promising…

Read More
Trades
Heating Up the HVAC Industry: Closing the Gaps in Mentorship, Training, and Trust with Joshua Griffin
November 11, 2025

A rapidly changing HVAC industry is being shaped by refrigerant shortages, a deepening labor gap, and shifting expectations from homeowners. With refrigerant regulations evolving and long-trusted standards like R410A being phased out, contractors and technicians are navigating not only technical complexity, but also a growing need to rebuild trust and transparency with customers. The…

Read More
talent solutions
Redefining Talent Solutions in the AI Era: Soft Skills, Purpose, and Flexibility at the Center of Career Growth
November 11, 2025

As careers become less linear and more purpose-driven, workers are increasingly drawn to environments that value adaptability, culture fit, and soft skills for career growth. These capabilities are proving just as critical as technical expertise, especially as AI, remote work, and flexible paths reshape the labor market. According to McKinsey, 70 percent of workers…

Read More
Health
Running Toward Progress: How Personify Health and Beyond Health Aim to Rewire Member Experience and Cost Control
November 11, 2025

In a year when employer health costs keep climbing and expectations are “at an all-time high” heading into 2026, Personify Health and Beyond Health are betting on a tighter fusion of data, advocacy, and payment integrity to change the trajectory. Personify reports engagement levels north of 50%, with members touching its platform 19…

Read More