Virtual Reality Seeks to Take the Unfortunate Reality Out of Airports

Airports do not have a reputation as an enjoyable and entertaining space. Travelers must spend hours lounging by gates in order to get to their destination and ways of passing the time can be limited. Recently though, airports are partnering with technology companies to create products that foster a peaceful and, sometimes joyous, atmosphere for travelers.

John F. Kennedy International Airport in New York City in June partnered with PeriscapeVR to bring travelers a new form of entertainment in its international terminals. The virtual reality technology provider installed 12 stations throughout the airport to create a unique Experience Center around virtual reality. Users can escape the airport hustle by catching a mesmerizing deep-sea experience surrounded by whales and sea anemones in one offering, for example.

With tens of millions of passengers passing through the terminals annually, PeriscapeVR has realized that airports provide the perfect entertainment location: a captive audience surrounded by a dearth of options.

It is not all about entertainment though. Technology is making airports more efficient as well.

At Boston’s Logan International Airport, JetBlue allows travelers to have their photo taken at the gate instead of showing their boarding materials. A camera connects the image with U.S. Customs and Border Protection to verify the flight information. If the data matches the person’s image, he or she will be free to board without having to show the gate agent a single piece of paper.

London’s Heathrow Airport recently installed 26 biometric-enabled self-service boarding gates for a smoother boarding process as well.

Robots are becoming commonplace in airports as they can fulfill a variety of duties both behind-the-scenes and directly with customers. Robots at Amsterdam’s Schiphol Airport handle bags, while robots at Germany’s Düsseldorf Airport are parking cars. Tokyo’s Haneda Airport is testing 17 robots to perform several cleaning, transportation and information tasks ahead of the 2020 Summer Olympics.

Overall, airlines and airports aim to streamline the transportation process through innovative technology. Whether it is entertainment through VR or biometric-enable technology, these new tools hope to create a better traveling environment. 

https://www.futuretravelexperience.com/2018/01/10-technology-trends-airlines-airports-2018/ 

https://www.cntraveler.com/story/jetblue-is-testing-facial-recognition-technology-to-replace-boarding-passes-and-ids

Follow us on social media for the latest updates in B2B!

Image

Latest

transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More
AI adoption strategy
Five by Five Leadership: Why Purpose, Warmth, and Clarity Matter More Than Ever at Work
February 10, 2026

For the first time in history, workplaces now span five generations, forcing leaders to rethink long-standing assumptions about motivation, communication, and career growth. As Gen Z enters the workforce, they bring expectations shaped by a desire for meaningful work, clear development paths, and work-life balance—rather than traditional, one-size-fits-all career ladders. In an era marked…

Read More
Experiential
Scaling Experiential Learning at Slippery Rock University with Dr. John Rindy
February 9, 2026

Regional public universities are being asked to do more with fewer students, fewer dollars, and less margin for error—making student persistence, timely graduation, and career outcomes central institutional concerns. Under mounting enrollment pressure and a shifting labor market, experiential learning has moved from a “nice to have” to a strategic imperative. Research consistently shows…

Read More
data center workforce
The Next Data Center Bottleneck Isn’t Power or Cooling — It’s People: The Data Center Workforce
February 8, 2026

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes…

Read More