Skip to content
‹ Back to IndustriesTransportation

What An Electric Vehicle Revolution Could Look Like

As climate change becomes an increasingly pressing issue, the call for sustainable and environmentally-friendly solutions continue to mount. One industry where this has been quickly gaining traction over the years is transportation. Electric vehicles used to be an infeasible, luxury solution to managing climate change. However, with the advancements in battery technology and support from…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

·
Share
What An Electric Vehicle Revolution Could Look Like

Free workspace

Turn your Transportation expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

As climate change becomes an increasingly pressing issue, the call for sustainable and environmentally-friendly solutions continue to mount. One industry where this has been quickly gaining traction over the years is transportation. Electric vehicles used to be an infeasible, luxury solution to managing climate change. However, with the advancements in battery technology and support from government bodies, a future full of electric vehicles is becoming more and more accessible. The research and development of EVs from private cars and scooters to buses, ships, and planes are allowing more and more people to invest in and use environmentally-friendly transportation options.

The growth of the EV industry

The EV industry is growing at a rapid pace. In 2018, the number of electric cars increased by 2 million to 5.1 million globally. While China leads the way in number, Norway and other Nordic countries lead the way in electric car adoption. Electric cars make up 46% of the market share in Norway. Iceland comes in second at 17.2% and Sweden third at 7.9%.

The adoption of electric alternatives in other forms of transport is not as rapid, but some big companies are making steps towards an electric future. For instance, Amazon recently ordered 100,000 electric delivery vans from start-up Rivan by 2030. The number of electric buses being procured in Europe, India, and Latin America is also on the rise, showing the integration of EVs into the public as well as private sphere.

It has been more difficult to break into the market of electric medium-to-heavy duty trucks as there have been doubts whether batteries can efficiently power them. With Tesla launching the semi-truck, and other truck makers taking notice, manufacturers are starting to take steps to enter this business. There is also movement towards electrification in shipping and aviation, with electric ships and planes under development. All this shows that there is a growing interest and willingness to invest in a future of electric vehicles.

Countries’ commitment to zero-emissions

Various regions and countries are setting clear targets and goals to reduce carbon-emissions, and supportive government policies and initiatives are facilitating this. For instance, countries such as the UK and France aim to ban all sales of new gasoline and diesel powered vehicles from 2040; in Norway, all new passenger cars sold from 2025 should be zero emission vehicles; and in  .

Globally, 95% of all electric cars are sold in only ten countries which are China, the US, Japan, Canada, Norway, UK, France, Germany, the Netherlands, and Sweden. As EVs become more affordable and standard of living continues to rise in urbanizing nations, this percentage is likely to change.

How electric cars can be adopted: Norway

Norway is leading the way for zero-transmission transportation. A huge reason for this success is substantial incentives from the government. These include VAT exemptions and cheaper ferry, parking, and toll fees for electric vehicles. Charging stations are also publically available along major roads. These initiatives form the administration are crucial to creating an environment that can support electric transportation. Even if all cars were electric, the infrastructure to support this must be present. In Norway, 98% of electricity production comes from renewable sources, ensuring that this move towards green-energy is all-rounded.

How the EV industry is moving forward

The battery is still the key component of the fully electric car that needs to be improved. Prices of lithium-ion batteries have decreased drastically over the past 8-years, dropping from USD1160/kWh in 2010 to USD176/kWh in 2018. The price is expected to continue to drop in the years to come. This drop is slowly making electric cars more affordable. Companies are also conducting continuous materials research, reducing the cost of batteries by developing more cost efficient ratios of materials while still maintaining battery safety and stability. With continuous breakthroughs in battery technology and calls for genuine action against climate change growing louder and louder, the demand for electric vehicles will only continue to grow.

To learn more about testing EV batteries click here.

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Transportation, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Transportation Insights

Michelin's X Multi Energy D2 drive tire cuts rolling resistance 9% over its predecessor

Michelin's X Multi Energy D2 drive tire cuts rolling resistance 9% over its predecessor

Michelin’s X Multi Energy D2 regional drive tire targets fleets running the X Multi Energy D in 295/75R22.5 LRG, 11R22.5 LRG or 11R22.5 LRH. Michelin’s footnotes base its performance percentages on 11R22.5 LRG tires, so fleets in 295/75R22.5 or LRH could ask for size-specific data.

  • 01The 18% figure is a rolling resistance comparison against two named tires, the Bridgestone M760 Ecopia and the Goodyear Fuel Max RTD, in Michelin's internal ISO 28580 testing, which gives buyers a specific head-to-head to check against their own data.
  • 02The change will matter first to fleets running the X Multi Energy D in 295/75R22.5 LRG, 11R22.5 LRG or 11R22.5 LRH. That suggests D fleets may encounter the D2 when ordering those sizes.

Oct 3, 2026

Mass Transit reports finished bus refurbishments for Long Beach and Minot

Mass Transit reports finished bus refurbishments for Long Beach and Minot

Mass Transit reported that Complete Coach Works finished refurbishment jobs on 13 Long Beach Transit articulated buses and one Minot City Transit bus. On the Long Beach buses, the biggest change was a swap to Cummins L9N near-zero engines. Jefferson Transit Authority is getting one refurbished bus from CCW through Washington's cooperative purchasing contract. California's Fresno Area Express has also bought CCW work under that contract, which shows its reach goes past Washington.

  • 01Midlife refurbishments can include major engine swaps: LBT’s 2015 New Flyer artics replaced ISL-G engines with Cummins L9N CNG 'Near Zero' units.

Oct 1, 2026

PureForge names CRO to push Europe-first OEM plan and fleets

PureForge names CRO to push Europe-first OEM plan and fleets

PureForge named Grant Hanson chief revenue officer to expand from police fleets into commercial fleets and automakers. The pitch splits in two. Data from 120 police agencies backs the fleet case, and a TÜV-Nord test under half the Euro 7 brake limit backs the European OEM pitch.

  • 01PureForge now carries two separate proofs for two separate buyers: 15 million police miles for fleet managers watching brake-job costs, and a German lab result for OEM engineers watching a November deadline.
  • 02PureForge has said its initial sales focus is Europe, where OEMs face a November 2026 deadline under the Euro 7 brake-emission rules.
  • 03For commercial fleets, the figure to test first is the 3–5x pad-life claim; PureForge reported it, so fleets should rerun it against their own brake-job history.

Oct 1, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512