Skip to content
MarketScale
‹ Back to IndustriesTransportation

What An Electric Vehicle Revolution Could Look Like

As climate change becomes an increasingly pressing issue, the call for sustainable and environmentally-friendly solutions continue to mount. One industry where this has been quickly gaining traction over the years is transportation. Electric vehicles used to be an infeasible, luxury solution to managing climate change. However, with the advancements in battery technology and support from…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share
What An Electric Vehicle Revolution Could Look Like

Get featured

Want to get featured in MarketScale Transportation?

Create a free MarketScale workspace and get your company's expertise featured across our Transportation coverage. No credit card, no demo required.

Request an invite

As climate change becomes an increasingly pressing issue, the call for sustainable and environmentally-friendly solutions continue to mount. One industry where this has been quickly gaining traction over the years is transportation. Electric vehicles used to be an infeasible, luxury solution to managing climate change. However, with the advancements in battery technology and support from government bodies, a future full of electric vehicles is becoming more and more accessible. The research and development of EVs from private cars and scooters to buses, ships, and planes are allowing more and more people to invest in and use environmentally-friendly transportation options.

The growth of the EV industry

The EV industry is growing at a rapid pace. In 2018, the number of electric cars increased by 2 million to 5.1 million globally. While China leads the way in number, Norway and other Nordic countries lead the way in electric car adoption. Electric cars make up 46% of the market share in Norway. Iceland comes in second at 17.2% and Sweden third at 7.9%.

The adoption of electric alternatives in other forms of transport is not as rapid, but some big companies are making steps towards an electric future. For instance, Amazon recently ordered 100,000 electric delivery vans from start-up Rivan by 2030. The number of electric buses being procured in Europe, India, and Latin America is also on the rise, showing the integration of EVs into the public as well as private sphere.

It has been more difficult to break into the market of electric medium-to-heavy duty trucks as there have been doubts whether batteries can efficiently power them. With Tesla launching the semi-truck, and other truck makers taking notice, manufacturers are starting to take steps to enter this business. There is also movement towards electrification in shipping and aviation, with electric ships and planes under development. All this shows that there is a growing interest and willingness to invest in a future of electric vehicles.

Countries’ commitment to zero-emissions

Various regions and countries are setting clear targets and goals to reduce carbon-emissions, and supportive government policies and initiatives are facilitating this. For instance, countries such as the UK and France aim to ban all sales of new gasoline and diesel powered vehicles from 2040; in Norway, all new passenger cars sold from 2025 should be zero emission vehicles; and in  .

Globally, 95% of all electric cars are sold in only ten countries which are China, the US, Japan, Canada, Norway, UK, France, Germany, the Netherlands, and Sweden. As EVs become more affordable and standard of living continues to rise in urbanizing nations, this percentage is likely to change.

How electric cars can be adopted: Norway

Norway is leading the way for zero-transmission transportation. A huge reason for this success is substantial incentives from the government. These include VAT exemptions and cheaper ferry, parking, and toll fees for electric vehicles. Charging stations are also publically available along major roads. These initiatives form the administration are crucial to creating an environment that can support electric transportation. Even if all cars were electric, the infrastructure to support this must be present. In Norway, 98% of electricity production comes from renewable sources, ensuring that this move towards green-energy is all-rounded.

How the EV industry is moving forward

The battery is still the key component of the fully electric car that needs to be improved. Prices of lithium-ion batteries have decreased drastically over the past 8-years, dropping from USD1160/kWh in 2010 to USD176/kWh in 2018. The price is expected to continue to drop in the years to come. This drop is slowly making electric cars more affordable. Companies are also conducting continuous materials research, reducing the cost of batteries by developing more cost efficient ratios of materials while still maintaining battery safety and stability. With continuous breakthroughs in battery technology and calls for genuine action against climate change growing louder and louder, the demand for electric vehicles will only continue to grow.

To learn more about testing EV batteries click here.

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Transportation Insights

Get new expert content in your inbox.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

BTS Rail Data Change: CP and KCS Charts Retired in Favor of CPKC

BTS Rail Data Change: CP and KCS Charts Retired in Favor of CPKC

The Bureau of Transportation Statistics said on Sept. 8, 2026 that a new interagency working group will develop supply chain data, and confirmed that standalone Canadian Pacific and Kansas City Southern rail charts will not be updated now that Canadian Pacific Kansas City reports combined data. BTS noted CPKC began weekly reporting on May 10, 2025, following the April 14, 2023 merger.

  • 01CPKC reporting replaced separate CP and KCS charts starting May 10, 2025, with no future updates to the standalone series
  • 02Historical trend analysis spanning the May 2025 changeover requires clear documentation of the data discontinuity to maintain analytical integrity
  • 03BTS organizes freight data into four sections: port data inside and outside the gate, freight movement, and transportation costs and labor demand

Sep 12, 2026

Uber Freight Puts a Number on Trucking's Empty-Mile Problem

Uber Freight Puts a Number on Trucking's Empty-Mile Problem

Uber Freight reported in June 2023 that 20% to 35% of the roughly 175 billion miles trucks drive annually in the U.S. are run empty, according to Transport Topics. Business Insider reported in April 2025 that Uber Freight says its AI-driven routing technology can lower empty-mile rates for its network to between 10% and 15%.

  • 01Uber Freight's June 2023 report, covered by Transport Topics, estimated 20%-35% of the roughly 175 billion annual U.S. truck miles run empty.
  • 02Uber Freight also estimated drivers may spend about 3.5 billion hours a year driving empty, per Transport Topics.
  • 03Business Insider reported in April 2025 that Uber Freight CEO Lior Ron said the company's routing technology can reduce empty miles to as low as 10% within its network.

Sep 12, 2026

DAT Acquires Payments Firm Outgo to Speed Carrier Pay

DAT Acquires Payments Firm Outgo to Speed Carrier Pay

DAT Freight & Analytics acquired factoring and payments company Outgo, according to FreightWaves, which did not disclose deal terms. Separately, GoodShip announced in August 2024, via Business Wire, that it was integrating DAT iQ rate data into its freight procurement platform.

  • 01DAT says carriers using Outgo within DAT One can be paid within hours, in some cases 15 minutes, versus payment delays FreightWaves says historically ran weeks.
  • 02DAT iQ pricing models are trained on $150 billion in annual market transactions from over 1,300 shippers and brokers, updated daily.
  • 03DAT describes itself as operating North America's largest truckload freight marketplace, with sources citing between 249 million and more than 400 million annual freight matches.

Sep 12, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512