Skip to content
MarketScale
Demo
‹ Back to IndustriesRetail

What to Know about Elon Musk and the Tesla Announcement

Tesla Co-Founder and CEO Elon Musk has captured the attention of the business world by teasing an announcement about the company on his personal Twitter feed. The eccentric entrepreneur told his followers that news from the company will be released on Thursday, Feb. 28 at 2 p.m. PST (5 p.m. EST). The tweet came amid…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share
What to Know about Elon Musk and the Tesla Announcement

Get featured

Want MarketScale to feature Retail?

Book a 15-minute demo and we'll map your Retail expertise to the content buyers are searching for.

Book a demo

Tesla Co-Founder and CEO Elon Musk has captured the attention of the business world by teasing an announcement about the company on his personal Twitter feed. The eccentric entrepreneur told his followers that news from the company will be released on Thursday, Feb. 28 at 2 p.m. PST (5 p.m. EST).

The tweet came amid concern from the Securities and Exchange Commission (SEC) about Musk’s tweeting habits.

Speculation about the announcement is wide-ranging, from a simple update to a new car model to his ongoing space race. Musk changed his Twitter profile image to a picture of Mars today.

On the company’s website today, potential buyers were redirected to a message that said, “the waiting is almost over. Great things are launching at 2 p.m.”

Stay tuned for updates about the news on MarketScale.

UPDATE: 4:21 p.m. CST

Tesla announced it will move all sales online, allowing it to cut prices on its newest models. The Model 3 will retail for $35,000 and the company says it has lowered prices by 6 percent on average.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Wayfair's Q2 U.S. growth hits a post-pandemic high as AI and Perigold carry the momentum

Wayfair's Q2 U.S. growth hits a post-pandemic high as AI and Perigold carry the momentum

Wayfair achieved its highest U.S. growth since the pandemic in Q2 2026, attributing success to the implementation of AI and the performance of its luxury brand, Perigold. E-commerce tailwinds also contributed to their strong performance.

  • 01Wayfair reported its strongest U.S. growth since the pandemic in Q2 2026.
  • 02AI tooling and Perigold significantly contributed to Wayfair's growth.
  • 03E-commerce industry tailwinds supported Wayfair's success.

Aug 18, 2026

Agentic AI, sub-30-minute delivery, and shelf robots are rewriting retail operations in 2026

Agentic AI, sub-30-minute delivery, and shelf robots are rewriting retail operations in 2026

By 2026, technologies like agentic AI, sub-30-minute delivery, and shelf robots have become integral to retail operations. Major retailers such as Amazon, Walmart, and Kohl's are leveraging these advancements. This shift represents a significant transformation in the way retail businesses function and serve customers.

  • 01Agentic AI and shelf robots are now critical components in modern retail operations.
  • 02Sub-30-minute delivery has become standard for many large retailers.
  • 03Major companies like Amazon and Walmart have fully integrated these technologies into their business models.

Aug 17, 2026

Whatnot hits $20 billion valuation as live-auction commerce goes mainstream retail

Whatnot hits $20 billion valuation as live-auction commerce goes mainstream retail

Whatnot has achieved a valuation of $20 billion after raising $545 million. The rapid growth of live-auction commerce is prompting large retailers to reconsider their digital selling strategies. This trend represents a significant shift in the retail industry towards more interactive and engaging online sales methods.

  • 01Whatnot reached a $20 billion valuation after raising $545 million.
  • 02Live-auction commerce is becoming mainstream, influencing enterprise retailers' digital strategies.
  • 03Interactive and engaging sales methods are reshaping the retail industry's approach to online commerce.

Aug 16, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For Retail teams

See how Retail teams use MarketScale →

Sales Enablement

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Retail

Retail hubMore expert Retail coverage.Explore →Sales EnablementEquip the floor and the field.Explore →BrivoAccess tech storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512