What to Know about Elon Musk and the Tesla Announcement

Tesla Co-Founder and CEO Elon Musk has captured the attention of the business world by teasing an announcement about the company on his personal Twitter feed. The eccentric entrepreneur told his followers that news from the company will be released on Thursday, Feb. 28 at 2 p.m. PST (5 p.m. EST).

The tweet came amid concern from the Securities and Exchange Commission (SEC) about Musk’s tweeting habits.

Speculation about the announcement is wide-ranging, from a simple update to a new car model to his ongoing space race. Musk changed his Twitter profile image to a picture of Mars today.

On the company’s website today, potential buyers were redirected to a message that said, “the waiting is almost over. Great things are launching at 2 p.m.”

Stay tuned for updates about the news on MarketScale.

UPDATE: 4:21 p.m. CST

Tesla announced it will move all sales online, allowing it to cut prices on its newest models. The Model 3 will retail for $35,000 and the company says it has lowered prices by 6 percent on average.

 

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

pillars
Discovering Your Guiding Pillars: Aligning Ambition with Wellbeing for a Purpose-Driven Career
October 28, 2025

Success without sacrifice—that’s what more leaders are striving for. As burnout rates climb among high-achieving professionals balancing leadership, entrepreneurship, and family, the question of how to build sustainable success without sacrificing health or identity has never been more timely. Gallup’s research shows that burnout is far from rare: roughly three-quarters of U.S. employees say…

Read More
HR Like a Boss
HR Like a Boss: Building Purpose-Driven, People-Focused, Profitable Teams
October 28, 2025

HR teams are navigating the tension between technology and empathy, discovering new ways to lead with purpose while keeping people at the heart of every transformation. Artificial intelligence, automation, and hybrid work models are rapidly reshaping workplace culture, pushing HR to evolve from administrative oversight to true strategic leadership. As a recent SHRM report…

Read More
appreciation
When Recognition Feels Real, Culture Thrives: The Quiet Power of Genuine Appreciation at Work
October 27, 2025

Employee appreciation is getting a much-needed rethink. Between hybrid teams, retention pressures, and a rising demand for authenticity at work, HR leaders are being asked to prove that recognition isn’t just a line item. According to Gallup, employees who feel they receive the right level of recognition are four times more likely to be…

Read More
benefits costs
External HR Support Can Help Small and Midsize Businesses Manage Rising Benefits Costs and Compliance Complexity
October 27, 2025

Healthcare costs are surging, and compliance landscapes are growing more complex across state lines. HR professionals are forced to rethink how they support both their people and their business strategy. Rising benefits costs, multi-state compliance, and talent retention pressures have converged to make HR one of the most critical and complex functions for small…

Read More