UGC
User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution. We asked nine marketing leaders who’ve built successful UGC programs to share exactly how they do it, what works, and what doesn’t. Here’s what we learned from their real-world experience. Start With Direct Customer Outreach Kyle Bernard, who…
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Navigating the Power Differential: A Physician’s Perspective
Healthcare in the U.S. often feels less like a covenant and more like a negotiation conducted on a tilted table, where insurers hold the rulebook and patients hold the receipt for their pain. The “two-midnight rule” and similar fixes were meant to tame arbitrary denials, yet the system keeps sprouting fresh loopholes because…
Navigating the Denial Pipeline: How Medicare Advantage Plans Reshape Access to Care
Medicare Advantage was sold as a smarter, more efficient way to care for seniors, but too often the efficiency seems to land on the wrong side of the patient–provider relationship. When plans deny or delay needed services through opaque rules and weak oversight, beneficiaries feel it first—in missed therapies, postponed procedures, and a…
Rebecca Interview: When Peer-to-Peer Reviews Stop Being About the Patient
Behind the sterile labels of “inpatient” versus “observation” care is a messy reality: clinicians and insurers often enter peer-to-peer reviews without a shared rulebook, turning what should be a clinical dialogue into a box-checking exercise. The speaker’s frustration points to a broader problem in U.S. healthcare utilization management—decisions about coverage can feel pre-decided,…
Navigating Payer Denials: A Physician Advisor’s Perspective #2
A physician advisor recently described a case that should unsettle anyone who cares about fair, clinically grounded coverage decisions: a Medicaid patient arrived comatose from an overdose, was emergently intubated, developed aspiration pneumonia, and stayed through three midnights before leaving against medical advice. By any bedside standard, this is acute, unstable care—exactly what…