UGC
User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution. We asked nine marketing leaders who’ve built successful UGC programs to share exactly how they do it, what works, and what doesn’t. Here’s what we learned from their real-world experience. Start With Direct Customer Outreach Kyle Bernard, who…
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Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 2)
Few places on Earth are as inaccessible—and as coveted by amateur radio operators—as Bouvet Island. Located in the South Atlantic, this uninhabitable rock has long been regarded as the “Mount Everest of DXpeditions.” According to the DXCC Most Wanted List, Bouvet ranks near the very top of sought-after contacts, making every attempt to activate…
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 1)
Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…
Data Fluency and Human Connection Power Marketing Careers in the Age of AI
With new AI marketing tools appearing almost daily, it’s no wonder teams feel stretched thin. Yet beneath the constant buzz of automation and algorithms, the real drivers of growth haven’t changed: reliable data and thoughtful strategy. A recent Adobe study found that nearly half of marketers—a whopping 48%—say their biggest obstacle is ensuring data accuracy….
Architect’s Perspective: Retrofitting Aging Mall Properties
Architect Johnny Stewart, AIA, shares his perspective on retrofitting aging mall properties into vibrant, sustainable community hubs. He highlights three core strategies, starting with enhancing the property’s mixed-use capabilities by adding diverse tenants like gyms, pickleball courts, local restaurants, or even residential spaces to drive foot traffic. A second key area is improving parking and…