UGC
User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution. We asked nine marketing leaders who’ve built successful UGC programs to share exactly how they do it, what works, and what doesn’t. Here’s what we learned from their real-world experience. Start With Direct Customer Outreach Kyle Bernard, who…
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Holistic Support in Higher Ed: Why Non-Traditional Students Need More Than Just Financial Aid
Non-traditional students—adult learners, student parents, veterans, and first-generation college-goers—are carrying heavier burdens than ever. Upswing’s 2024 Ana Insights Report found that nearly nine in ten students intended to complete a FAFSA application, while many also sought help with essentials like food, housing, and bill payments. Perhaps most concerning, students expressed declining confidence in higher…
@EAA AirVenture 2025 – Lori Barger & Larry Schaack Talk Communication & Safety
Nestled in the shaded quiet of Oshkosh’s Seaplane Base, there exists a side of EAA AirVenture that many attendees never see. Unlike the bustling main grounds, the Seaplane Base operates for just one week each year, transforming from an unused shoreline into a hub of aviation activity. It takes hundreds of volunteers and days of…
Jim Zirbel at @EAA AirVenture 2025 | Keeping Seaplanes Connected & Safe
At the heart of EAA AirVenture 2025, the Seaplane Base offers a unique glimpse into aviation’s most delicate dance—where water and air meet. Unlike traditional runways, this floating airfield demands a constant balance of precision, coordination, and communication. Here, pilots don’t just rely on their own skill; they depend on an entire team of volunteers…
Airventure 2025 Behind the Scenes | @EAA’s Adam Kokke
Every summer, Oshkosh becomes more than just a destination—it transforms into the center of the aviation universe, where passion, history, and innovation collide. At EAA AirVenture, the world’s largest aviation gathering, the magic isn’t only in the sky but also in the unseen coordination on the ground. With hundreds of thousands of attendees and thousands…