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A lot of teams don’t have a UX Researcher. We don’t either.a But that doesn’t mean we aren’t listening. In today’s product teams, having a dedicated UX Researcher is a luxury. One many growing organizations can’t justify right away. But the absence of a formal title doesn’t mean the absence of research. Some of…

Back in college, I never thought time, tools, tech, and hours would be essential to design. But working with a team that spans the world changed everything. It forced me to rethink how we plan, how we collaborate, and how we build. This story is not about a single product or a perfect process. It…

This week, I had the opportunity to join the UX Design Roundtables hosted by AIGA DFW, and I walked away inspired, challenged, and deeply motivated to keep learning, building, and connecting. As a Senior Director of Product Design at MarketScale, I attend events like the AIGA Roundtables not only to grow personally, but to…

Audiences can spot the polish from a mile away, and they are tuning it out. What cuts through now are real people telling real stories. Trust is not earned with scripted lines. It is built on lived experience. People do not trust brands. They trust each other. That is what makes Tesla’s Full Self-Driving (FSD)…

Private aviation is no longer just for the rich and famous. Industry data shows that fractional jet ownership grew significantly during the pandemic, which is a clear indication that it is far outpacing traditional charter services and full ownership models. Amid post-COVID shifts in travel habits and corporate belt-tightening, the interest in private aviation…

Back in April, MarketScale sent me to Aspen for something different. Not a content conference. Not a summit. Not a class. But an immersive experience to get inspired, to learn, and to reconnect with design in a deeper way. The trip was immersive, planned and invested in by the company, and came at the right…

Tesla doesn’t do traditional advertising. No Super Bowl commercials. No paid influencer campaigns. No Google Ads. Instead, it’s built one of the most powerful marketing machines on the planet—by letting its customers do the work. And the secret weapon? The Tesla Referral Program.   Elon Musk has turned Tesla’s referral system into a viral growth…

The transformation we’re experiencing in the image industry goes far beyond a mere technological novelty. For years, the workflow in design and visual communication relied on a familiar pattern: the creative would search through stock image libraries, trying to find something that more or less matched their concept, and then adapt that material to…

Chase, Carly, Charly, and Cash are the most motivating people you will ever meet. Cash, born with spina bifida, shows the world every day that “Their Resilience is greater than life’s resistance”. He is a future Paralympian and a kid who is truly changing the world. Here’s a brief description from the Harris family:…