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This week, I had the opportunity to join the UX Design Roundtables hosted by AIGA DFW, and I walked away inspired, challenged, and deeply motivated to keep learning, building, and connecting. As a Senior Director of Product Design at MarketScale, I attend events like the AIGA Roundtables not only to grow personally, but to…
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Leveraging UGC to Generate Trust: Tesla’s FSD Campaign
Audiences can spot the polish from a mile away, and they are tuning it out. What cuts through now are real people telling real stories. Trust is not earned with scripted lines. It is built on lived experience. People do not trust brands. They trust each other. That is what makes Tesla’s Full Self-Driving (FSD)…
Articles Transportation
Private Aviation Demystified: Fractional, Leases, and the Real Costs
Private aviation is no longer just for the rich and famous. Industry data shows that fractional jet ownership grew significantly during the pandemic, which is a clear indication that it is far outpacing traditional charter services and full ownership models. Amid post-COVID shifts in travel habits and corporate belt-tightening, the interest in private aviation…
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How Tesla Hacked UGC to Create a Marketing Machine (Without Spending on Ads)
Tesla doesn’t do traditional advertising. No Super Bowl commercials. No paid influencer campaigns. No Google Ads. Instead, it’s built one of the most powerful marketing machines on the planet—by letting its customers do the work. And the secret weapon? The Tesla Referral Program. Elon Musk has turned Tesla’s referral system into a viral growth…
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From Stock Libraries to AI Co-Creation: Empowering Artists to Design the Perfect Image
The transformation we’re experiencing in the image industry goes far beyond a mere technological novelty. For years, the workflow in design and visual communication relied on a familiar pattern: the creative would search through stock image libraries, trying to find something that more or less matched their concept, and then adapt that material to…
Business Services
“My Resilience is Greater Than Life’s Resistance”: Cash “Bubba” Harris Inspires Change
Chase, Carly, Charly, and Cash are the most motivating people you will ever meet. Cash, born with spina bifida, shows the world every day that “Their Resilience is greater than life’s resistance”. He is a future Paralympian and a kid who is truly changing the world. Here’s a brief description from the Harris family:…
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From Freshmen to Founders: Michigan Students Take on Higher Ed’s Summer Melt Crisis with MeetYourClass
A growing number of colleges are struggling to convert applicants into enrolled students—and to keep them engaged through graduation. With Gen Z students relying heavily on familiar digital platforms like Instagram and Discord for social interaction, traditional college tools for orientation, enrollment, and community-building often miss the mark. According to research, between 10 to 40…
The Future of Flight Depends on Mechanics, Not Machines: How Jets MRO is Solving the Aviation Maintenance Talent Gap
Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to…
Stride at 25: Redefining the Digital Learning Ecosystem for Today’s K–12 Learners
As virtual learning matures and school choice accelerates across the U.S.,the 25th anniversary of Stride Inc. offers a moment to reflect on how far the digital learning ecosystem has come and where it’s headed.. Once known as K12 Inc., the company helped pioneer online education at scale. But in a landscape shaped by evolving…
From Search (SEO) to Answers with Generative AI
In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…