Streaming TV Viewing Passed Cable Last Month in Industry First

(Bloomberg) — The amount of time US audiences spent watching online TV surpassed cable for the first time ever.

Subscribers to services like Netflix and Hulu accounted for 34.8% of all TV consumption in July, the research firm Nielsen said Thursday. That edged out cable TV at 34.4%. Broadcast was a distant 21.6%.

Audiences watched an average of 190.9 billion minutes per week of streamed content in July, Nielsen said. That passed the tally for April 2020, when people were stuck at home because of the pandemic. While consumers spent almost 23% more time streaming, cable and broadcast viewing slumped.

Netflix gained share thanks to hit such as “Stranger Things” and “The Umbrella Academy.”

 

More stories like this are available on bloomberg.com

©2022 Bloomberg L.P.

Follow us on social media for the latest updates in B2B!

Image

Latest

learning management systems
5 Ways Learning Management Systems Embedded in Your PMS Help Jump-Start Onboarding
April 25, 2024

Hoteliers planning on new hires and seasonal hires must focus on shorter lessons, interactive experiences, and providing accessible learning tools to workers.  By Warren Dehan Independent hoteliers are looking for impactful ways to train tomorrow’s workers – and fast. Hotel leaders must find ways to shorten training time and improve worker decision-making, starting with how […]

Read More
health data
Secure Health Data and Services with Workforce and Regulatory Enhancements
April 25, 2024

The healthcare industry faces a rising wave of cyberattacks, highlighting the critical urgency to fortify cyber defenses. These breaches threaten the integrity and availability of essential healthcare services and sensitive health data, intensifying the need for robust cybersecurity measures. This urgency is partly driven by the complex nature of healthcare technologies and the limited cybersecurity […]

Read More
nursing industry
Create a Sustainable Nursing Industry Future through Enhanced Culture and Community Initiatives
April 25, 2024

The 2022 National Sample Survey of Registered Nurses, released in March 2024, reveals significant shifts within the nursing industry. Despite increased diversity among healthcare workers, issues like burnout and job dissatisfaction have notably increased, while the industry faces persistent staff shortages projected to last until 2036. This evolving landscape raises urgent questions about the […]

Read More
value-based care models
Value-Based Care Models Need Actionable Data Tools to Drive Patient Engagement and Outcomes
April 25, 2024

Healthcare delivery is undergoing a significant shift towards value-based care models. These models prioritize positive health outcomes and cost-effectiveness, unlike the previous focus on the quantity of services provided The success of these models heavily relies on patient engagement, a critical component that ensures patients actively participate in managing their health. This shift is […]

Read More