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What Does Winning Look Like in the Age of AI-Driven Marketing?
As AI-powered tools—from agentic browsers to enterprise copilots—rapidly reshape how consumers search, learn, and buy, leaders are being forced to rethink not just their tech stack, but their teams, processes, and expectations. With 92% of companies planning to increase AI investments while only 1% consider their deployments mature, a clear disconnect emerges between AI excitement…
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…