Videos

UGC & Sales: The Power of Authenticity

UGC & Sales: The Power of Authenticity

In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…

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Latest

Articles
Breaking Sound Barriers in Assistive Audio with Maile Keone

The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…

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MTX Audio
Redefining Your Audio Experience with MTX

Ever found yourself yearning for a more immersive audio experience, one that not only sounds incredible but is powerfully expressive too? Your search ends here! Meet MTX, a brand synonymous with high performance and superior quality in the audio industry. Growing from its humble roots, MTX is now an industry leader, setting bold new benchmarks…

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MTX Audio
Transforming the Audio Experience with MTX

Thank you for tuning in to MTX – where we redefine the audio experience. We take immense pride in our journey, affiliation with AtlasIED, and where we are headed next. Our dedicated team is driving the audio industry forward, and we are thrilled to share this exciting venture with you, our valuable consumers. Audiophile’s Delight:…

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Community Generated Content - MTX Audio
Amplify Your Ride with MTX: The Pinnacle of Vehicle Audio Tech

Imagine a journey where every beat and tune resonates with the thrilling power of your car’s rumble; a journey that drowns out the humdrum of the ordinary world and replaces it with the rich symphony of world-class audio. Enter MTX, a leader in premium vehicle audio technology that guarantees your rides are not just trips,…

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MTX Audio
Accelerate Your Adventure Spirit with MTX

Driving along an open road, soaking in fresh air, absorbing the scenic beauty, and listening to your favorite playlist on MTX speakers. Exciting, isn’t it? MTX, a leader in consumer audio products, is devoted to offering top-quality sound solutions to make your journeys unforgettable. MTX: A Signature of Quality Audio As an affiliate of AtlasIED,…

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MTX Audio
MTX Audio: Introducing the Powerful TH Series Thunder Amplifiers

In a recent demonstration led by Jay, a member of the MTX Audio family, he outlined the key features and exceptional functionality of the TH Series Thunder amplifier lineup. The series comprises seven brand new amplifiers designed to deliver powerful audio quality, all encased in a sleek and modern design. Key Highlight: Design and Features…

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Latest

Robin Goldsmith
Interview with Robin Goldsmith
March 1, 2025

At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!

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From Control to Community: Why Big Brands Struggle with UGC
From Control to Community: Why Big Brands Struggle with UGC
February 27, 2025

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

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AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

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Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

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Other Videos
2024 Pacific Science Center ARISS Event
December 3, 2024

What’s it really like to talk to astronauts in space? Discover how the Amateur Radio on the International Space Station (ARIS) program bridges the gap between Earth and the cosmos. This event, hosted by PAXI in collaboration with ARIS, brought young students face-to-face with astronauts via amateur radio. From learning about life aboard the ISS…

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The Impact of Satellite Communications at the Baja Rally
December 3, 2024

Ever wondered what keeps racers safe and connected in one of the world’s toughest rally races? The Baja Rally depends on cutting-edge technology like the ICOM SAT 100 satellite radios. These advanced push-to-talk radios are the secret to seamless communication, real-time tracking, and emergency support across the rugged Baja Peninsula. Discover how this groundbreaking tech…

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Icom Aviation Radios Stand Out at 2024 EAA AirVenture Oshkosh for Dependability and Cutting-Edge Technology
September 16, 2024

At the 2024 EAA AirVenture Oshkosh, Icom solidified its reputation as a top choice for pilots, showcasing its innovative handheld and panel-mounted radios. Designed with pilots in mind, Icom’s aviation radios are celebrated for their durability, reliability, and ease of use, making them a go-to for aviators around the world. One attendee praised the…

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The Liquid Fire Fishing Team’s Journey Exemplifies Navigating the Waters with Family
August 12, 2024

Oftentimes, family dynamics and hobbies can drift apart, but the Liquid Fire Fishing Team stands as a testament to what can happen when passion, family, and business converge. As the marine industry continues to grow and evolve, so too does the connection between those who navigate its waters, both literally and figuratively. With the…

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Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

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Airtame Partners with Jabra to Revolutionize Hybrid Video Conferencing
June 26, 2024

As hybrid work continues to reshape the modern workspace, Airtame’s partnership with Jabra introduces a game-changing solution for hybrid video conferencing. The collaboration leverages cutting-edge technology to enhance user experience, ensuring seamless communication across diverse meeting environments. This timely partnership responds to the growing need for reliable and efficient hybrid conferencing tools. How can…

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Fact or Fiction with Captain Kelly: UHF vs. VHF Radio Communication on Board
June 25, 2024

In the latest installment of Fact or Fiction with Captain Kelly Gordon, Gordon explains why her crew uses UHF radios for internal communication over VHF radios. UHF radios are preferred on board because their ultra high frequency waves penetrate vessel walls better than VHF waves. However, VHF radios are more effective for long-distance communication…

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Enhancing Remote Search and Rescue Communications in King County: Key Strategies and Innovations
June 10, 2024

King County Search and Rescue (KCSAR) is navigating significant communication challenges in the rugged terrain of the North Central Cascades. As search and rescue operations often require coordination across difficult and remote areas, enhancing remote search and rescue communications is critical. Erik Swanson, the Operations Leader at KCSAR, provides insights into how the team…

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Training and Communication Tools Enhance Search and Rescue Efforts
June 7, 2024

As search and rescue operations become increasingly vital in the challenging terrains of the I-90 corridor in Washington, the focus on advanced and reliable training and communication tools is more critical than ever. Nathan Lorance, President of King County Search and Rescue, provides an in-depth look at the rigorous training programs and technological advancements…

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