Mike Giambattista

Founder, Editor In Chief TheCustomer

Customer engagement & marketing professional with more than 15 years experience helping organizations build brands, voice and alliances. I create consensus and discourse between organizations and their most important stakeholders. Deep expertise designing and implementing narrative strategies for media, healthcare, and customer loyalty organizations as well as solving problems and guiding organizational change. Customer Strategies - Reach Strategies - Engagement Strategies.

● Major Account Relationships and Creative Team Leadership
● Customer Loyalty Marketing
● Designing & Managing Internal & External Communication Programs
● Digital Communication Roadmaps and Project Management
● Product Positioning, Branding, and Customer Engagement
● Content Development and Marketing
● Experienced in Paid, Owned, and Earned Media
● Donor Development and Database marketing

Bachelor of Arts, Political Science, Communications 1982 - 1985
stategies Market Research
image-26-1 Interactive Marketing
project-management Project Management
web-designing Web Design
image-27-1 SEM
image-28-2 PPC

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