Change Starts Here Short-Feature Episode Explores the Importance of Getting Comfortable Being Uncomfortable

We are creatures of habit, and thanks to technology, we have become creatures of comfort. But what happens when our comfort zones lead to a disconnection from our surroundings, intentions, and even ourselves? In the latest episode of Change Starts Here, Dustin Odham, Managing Director for the Education Division at FranklinCovey, dives deep into the topic of getting comfortable with discomfort.

Odham draws from his 16 years of experience in education and leadership roles to discuss the importance of using silence intentionally. He also shares how taking the time to be uncomfortable has helped him expand his personal horizons and achieve a deeper clarity.

“I feel so much more focused, so much more intentional,” said Odham. “Do we have the awareness to enter into the wilderness, into the silence, into the isolation, and do we have the courage to stay there?”

In this episode, Odham provides practical strategies for stepping out of our comfort zones and embracing discomfort.

To tune into this episode and more, visit https://marketscale.com/shows/change-starts-here/ or listen to Change Starts Here with Dustin Odham on your preferred podcast platform.

Follow us on social media for the latest updates in B2B!

Image

Latest

telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More
The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

Read More
Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More