Change Starts Here Short-Feature Episode Explores the Importance of Getting Comfortable Being Uncomfortable

We are creatures of habit, and thanks to technology, we have become creatures of comfort. But what happens when our comfort zones lead to a disconnection from our surroundings, intentions, and even ourselves? In the latest episode of Change Starts Here, Dustin Odham, Managing Director for the Education Division at FranklinCovey, dives deep into the topic of getting comfortable with discomfort.

Odham draws from his 16 years of experience in education and leadership roles to discuss the importance of using silence intentionally. He also shares how taking the time to be uncomfortable has helped him expand his personal horizons and achieve a deeper clarity.

“I feel so much more focused, so much more intentional,” said Odham. “Do we have the awareness to enter into the wilderness, into the silence, into the isolation, and do we have the courage to stay there?”

In this episode, Odham provides practical strategies for stepping out of our comfort zones and embracing discomfort.

To tune into this episode and more, visit https://marketscale.com/shows/change-starts-here/ or listen to Change Starts Here with Dustin Odham on your preferred podcast platform.

Follow us on social media for the latest updates in B2B!

Image

Latest

skilled trades mentorship
Blue-Collar, High-Voltage, and High-Stakes: Rebuilding the Workforce Pipeline with Skilled Trades Mentorship at TradeMentor
April 7, 2026

The skilled trades are getting squeezed from both sides: demand is rising—driven by grid upgrades, battery storage buildouts, and the reshoring of manufacturing—while the workforce pipeline keeps narrowing. Across construction, manufacturing, and other skilled trades, employers are facing a demographic cliff: for every five workers who retire, only two replacements enter the workforce. Contractors…

Read More
Student
How Business Schools Can Scale Co-op Without Losing the Student Experience
April 6, 2026

Experiential learning has shifted from a differentiator to an expectation in higher education, especially as employers place more value on job-ready graduates who can adapt quickly to changing workplace demands. At the same time, AI is reshaping entry-level work, making durable skills like judgment, communication, and adaptability more important than routine task execution. In that…

Read More
Solo Stove
From Firepits to Full Backyard Experiences: How Solo Stove Is Rebuilding Connection Through Product Innovation
April 3, 2026

As consumer brands navigate a post-pandemic world shaped by digital saturation and rising loneliness, the most successful companies are rediscovering something analog: human connection. A 2025 World Health Organization report found that 1 in 6 people globally are affected by loneliness, highlighting a growing public health challenge tied to weaker social bonds and reduced…

Read More
Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More