Change Starts Here Short-Feature Episode Explores the Importance of Getting Comfortable Being Uncomfortable

We are creatures of habit, and thanks to technology, we have become creatures of comfort. But what happens when our comfort zones lead to a disconnection from our surroundings, intentions, and even ourselves? In the latest episode of Change Starts Here, Dustin Odham, Managing Director for the Education Division at FranklinCovey, dives deep into the topic of getting comfortable with discomfort.

Odham draws from his 16 years of experience in education and leadership roles to discuss the importance of using silence intentionally. He also shares how taking the time to be uncomfortable has helped him expand his personal horizons and achieve a deeper clarity.

“I feel so much more focused, so much more intentional,” said Odham. “Do we have the awareness to enter into the wilderness, into the silence, into the isolation, and do we have the courage to stay there?”

In this episode, Odham provides practical strategies for stepping out of our comfort zones and embracing discomfort.

To tune into this episode and more, visit https://marketscale.com/shows/change-starts-here/ or listen to Change Starts Here with Dustin Odham on your preferred podcast platform.

Follow us on social media for the latest updates in B2B!

Image

Latest

Higher Education
From Measuring Memory to Measuring Thinking: How Simulation-Based Learning Could Reshape Higher Education
June 15, 2026

As artificial intelligence continues reshaping the workforce, higher education faces growing pressure to demonstrate its value beyond content mastery. According to the World Economic Forum’s Future of Jobs Report, employers expect 39% of workers’ core skills to change or become outdated by 2030, while 69% identify analytical thinking as the most essential workforce skill. As…

Read More
safer HVAC chemicals
The Future of the Trades Depends on Mentorship and Industry Veterans Passing Down the Craft
June 15, 2026

Across the United States, industries are grappling with a skilled labor shortage. According to industry research, millions of trade jobs are expected to go unfilled in the coming years as experienced workers retire faster than new ones enter the field. At the same time, trade school enrollment has steadily increased. The conversation around skilled trades—once…

Read More
outlet
From Power Shopping to Place-Making: Tanger’s Stephen Yalof on the New Outlet Experience
June 15, 2026

For decades, the outlet trip had a familiar rhythm: get in the car, drive beyond the city, hunt for deals and come home with bags full of discounted finds. But that old model is giving way to something more layered. As retailers reinvest in store experiences to give consumers more reasons to visit, outlet…

Read More
career
How Relationships Build a Career, Deepen Service and Define Purpose
June 10, 2026

In a workplace still shaped by hybrid schedules, remote communication and shifting expectations around professional growth, relationships have become more than a soft skill — they are a career advantage. Gallup’s latest workplace reporting shows that global employee engagement has fallen to 20%, reflecting a broader challenge for organizations trying to keep people connected,…

Read More