Change Starts Here Short-Feature Episode Explores the Importance of Getting Comfortable Being Uncomfortable

We are creatures of habit, and thanks to technology, we have become creatures of comfort. But what happens when our comfort zones lead to a disconnection from our surroundings, intentions, and even ourselves? In the latest episode of Change Starts Here, Dustin Odham, Managing Director for the Education Division at FranklinCovey, dives deep into the topic of getting comfortable with discomfort.

Odham draws from his 16 years of experience in education and leadership roles to discuss the importance of using silence intentionally. He also shares how taking the time to be uncomfortable has helped him expand his personal horizons and achieve a deeper clarity.

“I feel so much more focused, so much more intentional,” said Odham. “Do we have the awareness to enter into the wilderness, into the silence, into the isolation, and do we have the courage to stay there?”

In this episode, Odham provides practical strategies for stepping out of our comfort zones and embracing discomfort.

To tune into this episode and more, visit https://marketscale.com/shows/change-starts-here/ or listen to Change Starts Here with Dustin Odham on your preferred podcast platform.

Follow us on social media for the latest updates in B2B!

Image

Latest

skilled trades mentorship
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
April 21, 2026

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for…

Read More
Inside the Spot Freight Shift: How Manifold Is Simplifying a Fragmented Logistics Market
April 21, 2026

The freight market is in the midst of a notable shift. With national tender rejection rates approaching 14% by the end of Q1, freight conditions have shifted back in carriers’ favor, often coinciding with increased activity in the spot market. At the same time, logistics teams are juggling an increasingly fragmented ecosystem of portals, emails,…

Read More
healthcare 2026
Healthcare’s 2026 Reality: Growing Workforce Gaps, Tiered Access, and the Rise of AI Support
April 20, 2026

Healthcare systems are entering 2026 under mounting pressure. A growing, aging population and rising disease burden are colliding with persistent workforce shortages—highlighted by projections that new cancer diagnoses in the U.S. will surpass two million this year alone. The stakes are no longer theoretical: delays in care, limited specialist access, and widening disparities are…

Read More
Mental Health Care
Policy, AI, and New Funding Models Are Reshaping Mental Health Care Delivery
April 16, 2026

Mental health care isn’t a new problem—but it’s finally being treated like an urgent one. After years of being sidelined, the cracks in the system are becoming impossible to ignore: overstretched clinicians, long wait times, and entire communities without consistent access to care. In the U.S., the scale is striking—more than one in five…

Read More