DigiTech Adapts and Succeeds Amid COVID Challenges

[San Antonio, TX] – The COVID-19 pandemic brought unprecedented challenges for businesses worldwide, and DigiTech was no exception. However, the company managed to turn the situation around and transform the difficulties into opportunities for growth and innovation.

In a recent interview with Gabrielle Bejarano, DigiTech President Patric Coldewey shared insights into how the company navigated the pandemic and its impact on their operations. “Instead of just sitting there and going home, and not really being able to do anything or feel like we were helpless, we tried solving problems,” he said.

One of the significant problems DigiTech faced was the labor shortage. However, the company managed to overcome this challenge by using automation to improve their workflow, which turned out to be a critical factor in their success. “Automation is trying to get more out of the people that you have,” Patric said.

Despite the pandemic’s adverse effects, DigiTech was able to compete comfortably with the big names in printer technology. “2020 was supposed to be a big year, it ended up not being that year, and our 2022 was actually where our 2020 was,” said Patric. “So we kind of switched on that, it took us a couple years longer, but we fine-tuned things and used the time to develop our name and reputation in the industry.”

DigiTech’s ability to adapt and thrive during challenging times demonstrates the company’s resilience and commitment to innovation. The company’s success story is an inspiration to many other businesses that have been affected by the pandemic and are looking for ways to overcome the challenges.

About DigiTech: DigiTech is a leading technology company that specializes in the design and manufacture of printers and other electronics. The company is committed to providing innovative solutions that meet the evolving needs of businesses and consumers worldwide.

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More