Backstage Pass


Backstage Pass: A Conversation and Q&A with Tom and Steve Alford

  Steve Alford, President, and Tom Alford, Executive Vice President, of Alford Media joined Backstage Pass to talk about the events industry, evolving technology and what makes Alford Media successful. They also answered the burning questions listeners wanted to know. Over 35 years in the events industry, Alford Media has experienced the evolution and changes […]

Backstage Pass: What We Saw At NAMM 2020

  January is a big month for trade shows, pro audio, and event tech industries. That includes NAMM, the National Association of Music Merchants Trade Show. Ben MacKinney, Audio Services Manager for Alford Media, was Alford’s boots on the ground for the event. He joins host Daniel Litwin on this episode of Backstage Pass to […]

Backstage Pass: LDI 2019: New Lighting Innovations are Upending the Event Tech Industry with Blake Taylor and Aaron Walters

The audiovisual industry is bursting with new technologies and innovations. These new developments debuted at LDI 2019 , the leading conference and tradeshow for live design professionals from all over the world. Backstage Pass has the first scoop on what AV professionals are saying about the show with guests Blake Taylor, Lighting Services Manager, and […]

Backstage Pass: Notes from XLIVE 2019

  In this episode of Backstage Pass, Ali McMahan, Marketing & Communications Manager, and Dave Pooser, Director of Product Innovation, both from Alford Media, joined host Daniel Litwin, the Voice of B2B, to discuss the recent XLIVE Conference & Expo held in Las Vegas held Nov 17-19, 2019. McMahan and Pooser both attended the annual […]

Backstage Pass: Don’t Forget About Lighting Design at Business Events

  One of the oft-overlooked aspects of producing largescale business events is lighting design. As brands look to find creative ways to capture tradeshow audiences with content, audio, and visuals, the right lighting can enhance an immersive experience like no other. In this new episode of Backstage Pass by Alford Media, host Daniel Litwin sat […]

Billy King says

Backstage Pass: RFID is Transforming Asset Tracking in AV

  In the past, event technology specialists at AV companies had to manually scan each item of gear making its way out the warehouse. Some still manually scan to this day; it’s an antiquated system that takes days, or even weeks, and is prone to human error. But as Alford Media can attest to, that […]

Dan Thompson says

Backstage Pass: Alford Media, A History

  On today’s episode of Backstage Pass, MarketScale is joined by with Dan Thompson, Senior Account Manager, who gives us a look at Alford Media through his eyes, as someone who’s been with the company for more 23 years. Alford Media was founded in 1984, and much has changed since then in terms of technology. […]

Eric Hagström says

Backstage Pass: The Stories and Impact Behind International Shows

  Backstage Pass is back with another engaging episode featuring Eric Hagström, Senior Project Manager for Alford Media. Today, we chatted with Hagström about the exciting possibilities, unique challenges and best practices for putting together an international event. It is, both literally and figuratively, a new world with different rules, languages, and infrastructure when crafting […]

Backtage Pass: How to Engage the Modern Active Viewer at Live Events

  The nature of the end-user experience at live events is changing and it is up to companies to get creative about how they digitize live events to get maximum impact. On today’s Backstage Pass with Alford Media, Daniel Litwin, the Voice of B2B chats with Dan Thompson, Senior Account Manager for Alford Media about […]

Backstage Pass: How are Digital Audio Networks Transforming AV Today? with Jonathan Lieurance & Matt Dietzler of Alford Media

  Running a live AV event seamlessly is the bare minimum in today’s event technology world, and nothing is making that a more confusing mix of simple and complicated than digital audio networks. It may be easy to think that these types of live event configurations are second nature to professionals who live and breath […]

Backstage Pass: How Alford Access is Setting a Standard for AV Communications with Dave Pooser

  Communicating with your AV team during a live event is crucial for success. Communicating effectively with your clients during the development of an install often makes or breaks client retention. In essence, communication is critical for the AV industry. However, does the platform for that communication always get the love and attention it deserves? […]