The Crafted Journey Podcast Series
Welcome to the Crafted Journey - from Digital Artisans, a podcast series hosted by Suzy DeLine, where every career story matters. Whether you're a seasoned expert with decades of experience or just beginning with fresh ideas and bold ambitions, this is your space. At Digital Artisans, we believe in amplifying voices from every stage of the professional journey. Each episode explores the real stories, insights, and defining moments that shape careers—offering inspiration, connection, and visibility to those crafting their unique path.
Videos
Turning Strategy Into Scalable Growth: Why Executive Buy-In and Smart Target Lists Define ABM Success
In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…
Why Discernment and Curiosity Matter in Career and Life: A Conversation with Mark Morinishi
Career paths rarely move in a straight line. For Mark Morinishi, the road wound from designing playgrounds to teaching English in Japan, and eventually to leading digital engagement at a Bay Area church. His story raises a timely question: how do we find purpose when our professional lives take unexpected turns? This episode explores what…
The Science and Artistry of Building a Brand in the Digital Age: Where SEO Meets User Experience and Strategy Meets Creativity
What started as a simple race to rank on Google has become a complex game of algorithms, analytics, and AI. Today, standing out online takes more than keywords—it takes strategy, adaptability, and a clear vision. With billions of searches happening every day, businesses are under mounting pressure to capture attention in a digital landscape that’s…
The Product Leadership Playbook: Lessons from SaaS Growth, FinTech Reinvention, and Startup Journeys
The world of tech rarely stands still. SaaS is growing faster than ever, reshaping how businesses deliver value, while fintech continues to reinvent how we pay, shop, and prove who we are. And the numbers back it up: The SaaS market, worth $266 billion in 2024, is projected to exceed $315.6 billion this year…
The Future of B2B Marketing Lies in the Authenticity of UGC and the Efficiency of AI
A strong work ethic can shape a career long before it begins. That foundation guided one marketing leader through decades of corporate experience, where she collaborated with teams across the globe and built a reputation for persistence and follow-through. After retiring from a senior leadership role, Bridget Benedetti chose not to step away from the…
From Stage Lights to Silicon Valley: Introducing Suzy DeLine, Host of Crafted Journeys
Every artisan has a story, and in this introduction, host Suzy DeLine turns the microphone on herself. From growing up on a Wisconsin dairy farm with Broadway dreams, to building a career in Silicon Valley with Intel, Intuit, Adobe, and PayPal, Suzy shares the twists, turns, and defining moments that shaped her journey. Along…